25 September 2023
This week's additions focus on strategy, marketing, and leadership, with new digests from Cameron Herold, Rob Walling, and TK Kader. Highlights include Five factors determine whether COO is the right title Why aligning on destination matters more than any growth tactic
Showing 33 digests for 25 September 2023.
Hiring & recruitment
YouTube
When COO is the right title — and when it isn't
Cameron Herold
October 1, 2023
Hiring & recruitment
9
Management
6
Five factors determine whether COO is the right title
Someone needing daily direction is a director, not a COO
A real COO operates independently and brings strategic depth
Business operating systems
YouTube
How ProfitWell bootstrapped to a $200M exit: frameworks that worked
Rob Walling
October 1, 2023
Business operating systems
9
Growth hacking
8
Pricing strategy
7
Why aligning on destination matters more than any growth tactic
Building an audience pool beats expensive top-of-funnel tactics
Tactical retention fixes 25–40% of churn with two cancellation questions
A three-step go-to-market framework for scaling SaaS
TK Kader
October 1, 2023
Funnels
8
Business models
7
B2B sales
5
Why your GTM strategy must be an iterative loop, not a document
Two metrics — activation rate and conversion rate — drive every decision
Validate with organic channels before committing capital to paid scale
Four-product ecosystem that builds a lifestyle business
KeyPersonOfInfluence
October 1, 2023
Business models
9
Content marketing
7
Automation & tools
5
Customers want outcomes, not your time — sell products accordingly
A scorecard filters perfect clients automatically, 24-7
Recurring software commissions pay whether or not you show up
Iteration & feedback loops
Podcast
How great product teams build clarity, rituals, and culture
Lenny's Podcast Product Career Growth
October 1, 2023
Iteration & feedback loops
8
Management
7
Processes & SOPs
6
Systems beat goals — default-on habits build instincts that OKRs never will.
Flash tags and Catalyst fix the two biggest review meeting failure modes.
Two-way write-ups surface quiet dissenters that one-way docs always miss.
How to unstuck your marketing when growth plateaus
Neil Patel
September 30, 2023
Growth hacking
9
Conversion rate optimisation
7
Stalled channels need reinvention, not just new channels added alongside them
Zig when others zag — drastic creative changes outperform incremental optimisation
The hook is everything: memorable creative wins attention before strategy matters
Founder interviews
YouTube
From homeless to $5M/year: how Mark Jenney built wealth through persistence
Noah Kagan
September 30, 2023
Founder interviews
10
Bootstrapping
6
Niche selection
5
Owning your time matters more than the size of your income
Walking away from $300K/month led directly to a $100M exit
Buying outside popular areas and adding amenities beats in-town returns
AI strategy & adoption
YouTube
How AI will reshape sales and marketing in home services
GaryVee
September 30, 2023
AI strategy & adoption
10
Growth hacking
8
Culture building
6
AI cuts ad waste — it finds the 20 cents doing all the work.
Brand loyalty is irrational; that's exactly why it compounds.
Spend 20 hours on AI now or miss the next land grab.
ADL CEO Jonathan Greenblatt on fighting hate and engaging adversaries
Masters of Scale
September 29, 2023
Communication
9
Case study
8
Vision & mission
6
Why Musk amplifying hate is harmful even without antisemitic intent
Adidas partnership shows cancel culture loses to council culture
US antisemitic incidents up 500% — and most DEI programs ignore it
Founder interviews
YouTube
Gary Vee's 36-hour Saudi Arabia trip: business, esports, and emerging tech
GaryVee
September 29, 2023
Founder interviews
9
Vision & mission
6
AI strategy & adoption
5
Most people have strong opinions on AI without ever trying it
The real risk is inaction — not the leap itself
Saudi Arabia is on offence; blockchain's macro potential remains underestimated
Objection handling
YouTube
Building a sales objections wiki to standardise your team's responses
Layla at ProcessDriven
September 29, 2023
Objection handling
9
Processes & SOPs
6
Undocumented objections handled inconsistently destroy brand trust across teams.
Categorise objections as root causes or symptoms to decide when to walk away.
Link CRM data to objections to reveal which ones actually kill deals.
Founder interviews
YouTube
How Surbhi Sarna built a $275M biotech company from nothing
Y Combinator
September 29, 2023
Founder interviews
10
Fundraising & VC
6
Customer discovery
5
A teenage cancer scare exposed a diagnostic gap she spent a decade fixing
Rejected 50+ times by investors who called women's health too small a market
No MD, PhD, or MBA — founder-problem fit matters more than credentials
Why omnichannel marketing lowers your cost to acquire customers
Neil Patel
September 28, 2023
Growth hacking
9
Paid ads
8
Unit economics
7
Using multiple channels together cuts customer acquisition cost by 9–11%.
Paid ads are an investment; optimise for lifetime value, not first-sale profit.
Master boring high-volume channels before chasing trendy low-volume ones.
Business operating systems
YouTube
EOS measurables: how to choose what to track each week
EOS Worldwide
September 28, 2023
Business operating systems
9
Processes & SOPs
6
Tracking the wrong things leaves teams feeling unproductive each week
EOS Measurables give every person a number they own
What gets measured gets done
Business operating systems
YouTube
Building an effective EOS Scorecard for business visibility
EOS Worldwide
September 28, 2023
Business operating systems
9
Management
6
Give every person one number to own and improve
Scorecard replaces gut-feel management with weekly objective data
Personal accountability drives self-improvement without managerial pressure