22 July 2024
This week's additions focus on leadership, mindset, and operations, with new digests from Lenny's Podcast Product Career Growth, Ryan Deiss, and Starter Story. Highlights include Paid search is the one channel every company should run. Most entrepreneurs produce fewer than three truly productive hours daily
Showing 540 digests for 22 July 2024.
How to build and scale a performance marketing function
Lenny's Podcast Product Career Growth
July 28, 2024
Paid ads
9
Processes & SOPs
5
Paid search is the one channel every company should run.
Hire for signal-vs-noise thinking, not platform knowledge.
Run incrementality tests before trusting your attribution data.
Outsourcing & delegation
YouTube
How to buy back a full work day by auditing and delegating your tasks
Ryan Deiss
July 28, 2024
Outsourcing & delegation
9
Productivity & habits
6
Most entrepreneurs produce fewer than three truly productive hours daily
A 2×2 matrix sorts every task into keep, delete, or delegate
Stop tests reveal which recurring tasks nobody actually needs done
From $150 domain to $2M/year AI SaaS as a self-taught coder
Starter Story
July 28, 2024
Case studies
10
Growth hacking
7
MVP & prototyping
6
A $150 domain and a few days of tinkering built a $190K MRR product.
Google Ads at $10–$20 per conversion was the real growth engine.
Marketing distribution matters as much — or more — than the product itself.
Founder interviews
Podcast
John Mackey on building Whole Foods from hippie startup to $22B company
Founders
July 28, 2024
Founder interviews
10
Competitive analysis
6
Walmart's grocery push was a gift — Whole Foods went upmarket instead
VCs are hitchhikers with credit cards: helpful until the car drifts
Letting costs rise during boom times nearly cost Mackey everything
Referral programs
YouTube
How to build a B2B SaaS referral program that scales
TK Kader
July 28, 2024
Referral programs
10
Growth hacking
7
Business models
5
20% referral rate is achievable with just 100 happy customers
Non-monetary incentives outperform cash rewards for B2B referrals
Score customer health first — never ask unhappy customers to refer
Customer discovery
YouTube
How radical empathy transforms your marketing and product
KeyPersonOfInfluence
July 28, 2024
Customer discovery
9
Copywriting
7
Experts forget what it's like not to know — customers live there.
List 99 customer frustrations before they hire you to find real gaps.
Specific empathy unlocks better marketing, sales, and product decisions.
Hiring & recruitment
YouTube
Scaling an agency from $4M to $30M: leadership, pricing, and growth
Cameron Herold
July 27, 2024
Hiring & recruitment
9
Pricing strategy
7
Long-term planning
6
Revenue and gross margin solve every problem — obsess over those first.
Managers stuck in client delivery will always stall company growth.
Acquire tired agency owners with no earn-out and a clean exit day one.
Product-market fit
YouTube
How Superhuman reached $825M by engineering product-market fit
EO
July 27, 2024
Product-market fit
10
Growth hacking
7
One survey question can replace gut feel for product-market fit
Changing your target market can lift PMF score before touching the product
Controlled 4–5 user onboardings per week beats a broad launch
27 years of business lessons: start, grow, and exit
Dan Martell
July 26, 2024
Case studies
10
Prospecting & outreach
8
Business models
7
Stop business theater — find a paying customer before anything else.
Sell more to existing customers before chasing new ones.
Build a business that runs without you, then sell it.
Organic social media is now the primary growth channel for small business
GaryVee
July 26, 2024
Growth hacking
10
Social media
9
Niche selection
5
Organic social reach is free — and now beats follower count entirely.
Only boost content the algorithm already validated; skip the creative guesswork.
AI influencers and shifting search will eliminate businesses without brand equity.
How P&G's immersion research method builds world-class brands
How I Built This with Guy Raz
July 26, 2024
Market research
9
Branding
7
Niche selection
6
Consumers want brands aligned with their values, not just better products.
Spending time in consumers' lives — not surveying them — surfaces transformative insights.
In social media, brand strategy stays constant; only the tactics change.
Founder interviews
Podcast
Asking questions that scale, with AG1's Kat Cole
Masters of Scale
July 25, 2024
Founder interviews
9
Management
7
Business models
5
Scaling requires asking better questions, not applying the same answers everywhere
The hotshot rule: imagine someone you admire in your seat and act on one insight weekly
Protect core products while sequencing channel expansion to avoid diluting brand premium positioning
How to connect with any audience and earn the right to be rebooked
Brendon Burchard
July 25, 2024
Public speaking
9
Resilience & grit
6
Interview 40–50 audience members before speaking to own the room.
Three objectives every speech must hit: compassion, challenge, connection.
Nerves never disappear — align them to purpose and keep going.
Keyword search intent: how to match keywords to the right pages
Semrush
July 25, 2024
Four intent types determine which page should target which keyword
Mismatching intent and page type kills rankings, even with good keywords
Check live SERP results to confirm the right content type to create
How to figure out what to do with your life
Silicon Valley Girl
July 25, 2024
Goal setting
9
Identity & self-belief
6
Difficulty is constant — choose the problem with the best results
Clarity comes from trying things, not waiting for the right answer
A two-column exercise surfaces what you actually value in work