12 June 2023
This week's additions focus on marketing, leadership, and strategy, with new digests from Rob Walling, TK Kader, and Lenny's Podcast Product Career Growth. Highlights include A Stripe-like fix for broken bank-connectivity APIs could be enormous Your homepage only converts buyers already ready to buy
Showing 22 digests for 12 June 2023.
Customer discovery
YouTube
Seven high-potential app ideas for developers seeking wealth
Rob Walling
June 18, 2023
Customer discovery
9
Niche selection
7
A Stripe-like fix for broken bank-connectivity APIs could be enormous
Real operators waste hundreds of hours yearly on problems no software solves
AI makes several of these ideas buildable now — but validation comes first
Building a B2B SaaS landing page that converts using a lead magnet manifesto
TK Kader
June 18, 2023
Funnels
9
Copywriting
7
Conversion rate optimisation
6
Your homepage only converts buyers already ready to buy
Manifesto content depth drives pipeline, not just lead volume
Activation rate — not conversion rate — predicts actual revenue
Hiring & recruitment
Podcast
Building high-performing teams: lessons from Dropbox, Canva, and Webflow
Lenny's Podcast Product Career Growth
June 18, 2023
Hiring & recruitment
9
Processes & SOPs
6
Growth hacking
6
Caring deeply about people and driving results are not mutually exclusive.
Hiring first-principles thinkers beats hiring experienced specialists at every stage.
Starting growth late and copying others' playbooks are the costliest early mistakes.
How Instagram made $660M in 24 hours selling blue checkmarks
Neil Patel
June 17, 2023
Business models
9
Pricing strategy
7
44 million badges sold in one day at $15/month each
Status is a product — scarcity made the checkmark worth buying
Copying at greater scale beats the first mover every time
Founder interviews
YouTube
What four immigrant millionaires say about the American dream
Noah Kagan
June 17, 2023
Founder interviews
10
Resilience & grit
7
Having no plan B forces creativity that capital and comfort never produce.
All four millionaires say the American dream is more accessible today, not less.
Start in sales, build a niche agency, or create content to reach your first million.
Content marketing
YouTube
Three ways to build demand: content, community, commerce
GaryVee
June 17, 2023
Content marketing
8
Business models
7
Growth hacking
7
Commerce only works after community exists — sequence matters
Hustle culture advice needs context: love, not insecurity, drives sustainable work
Platform agnosticism beats chasing any single distribution channel
Lessons from losing to TikTok: product-market fit, humility, and team
EO
June 16, 2023
Post-mortems
10
Resilience & grit
7
Product-market fit
6
Product-market fit means nothing when a rival buys the market.
Admitting mistakes openly to your team builds trust, not weakness.
Relationships outlast every startup outcome — protect them.
Business operating systems
YouTube
How EOS helped Augeo scale from 50 to 128 people
EOS Worldwide
June 16, 2023
Business operating systems
10
Management
6
Organise around business needs, not around people.
Level 10 meetings ended long, pointless meetings for good.
Rebuilding all systems mid-hypergrowth requires a shared operating framework.
Founder interviews
YouTube
Neil Patel on building NP Digital from zero to 700 employees
Neil Patel
June 15, 2023
Founder interviews
10
Content marketing
7
Management
6
Started a $20K/month business before finishing high school
Knowing your founder archetype is more valuable than trying to do everything
Create content once for your core platform, repurpose everywhere else
Building consistent feedback policies that drive employee growth
HR Party of One
June 15, 2023
Management
9
Culture building
6
Processes & SOPs
5
Inconsistent manager standards quietly destroy feedback culture
Four questions to ask before giving any feedback
Track feedback formally — it protects employees and managers
Hiring & recruitment
YouTube
How to Build a Perfect Team Using Military Structure
KeyPersonOfInfluence
June 15, 2023
Hiring & recruitment
9
Processes & SOPs
7
Team size follows military stages: 2, 4, then 8 people.
Each stage targets a revenue milestone up to six-figure profit.
The business must earn profit beyond what individuals take home.
Founder interviews
Podcast
Growth advisors, SEO, hiring craft, and self-reflection with Luc Levesque
Lenny's Podcast Product Career Growth
June 15, 2023
Founder interviews
10
Hiring & recruitment
8
Growth hacking
7
One growth advisor conversation can deliver a step-change company lift.
Informational SEO keywords face existential risk from AI answer boxes.
Daily structured self-reflection is Luc's single most valuable career habit.
Conversion rate optimisation
YouTube
How to design an AI startup website that converts
Y Combinator
June 15, 2023
Conversion rate optimisation
9
Copywriting
7
AI strategy & adoption
5
Visitors must answer 'what is this?' within seconds of landing
Show a feat-of-strength demo before asking anyone to sign up
One primary CTA beats multiple equal-weight options every time
Mobile gaming's freemium economy: how the business model works
Business Breakdowns
June 14, 2023
Business models
9
Pricing strategy
9
Growth hacking
7
Only 5% of players pay — and one whale funds everyone else
ATT broke mobile's growth engine and forced a portfolio rethink
App stores extract 30% from games while exempting most other apps
Founder interviews
Podcast
Uber CEO Dara Khosrowshahi on turning around a verb
Acquired
June 13, 2023
Founder interviews
10
Business models
9
Pricing strategy
7
Why eliminating high-vote shares ended Uber's existential power struggle
Uber doesn't set ride prices — the marketplace does, and it's self-regulating
The supply-led playbook borrowed from Booking.com that rescued Uber post-pandemic