10 June 2024
This week's additions focus on marketing, leadership, and founder stories, with new digests from TK Kader, GaryVee, and KeyPersonOfInfluence. Highlights include A lead magnet turns content viewers into capturable email contacts Hiring from outside is guessing; promoting insiders is knowing.
Showing 28 digests for 10 June 2024.
Three-step lead generation system for B2B SaaS founders
TK Kader
June 16, 2024
Funnels
9
Content marketing
7
Prospecting & outreach
5
A lead magnet turns content viewers into capturable email contacts
Landing pages convert at 40–80% when they nail audience, offer, and credibility
Daily social posts linking to your lead magnet compound into thousands of leads
Founder interviews
YouTube
Building a business empire by trading attention and growing your own leaders
GaryVee
June 16, 2024
Founder interviews
9
Business models
7
Hiring & recruitment
6
Hiring from outside is guessing; promoting insiders is knowing.
Find where attention already flows — then contribute, not interrupt.
Brand creates affinity; sales funnels just drain people.
How consistency, books, and the 5 Ps landed a 2-million-view podcast
KeyPersonOfInfluence
June 16, 2024
Years of consistent messaging made a 'random' podcast invite predictable
A book reached Ali Abdel's channel and triggered Bartlett's team research
Prolific output beats polished content — unexpected pieces outperform crafted ones
Customer discovery
Podcast
Hard-won lessons building zero to one inside Atlassian
Lenny's Podcast Product Career Growth
June 16, 2024
Customer discovery
9
Case studies
8
Pivoting
6
Big-company advantages actively work against zero-to-one success.
Positioning your bet as likely to fail buys the autonomy to move fast.
Lighthouse users: build for 10 customers before exposing to thousands.
Hiring & recruitment
YouTube
Hiring, mentoring, and growing leaders ahead of the curve
Cameron Herold
June 15, 2024
Hiring & recruitment
9
Management
8
Outsourcing & delegation
6
Hire for growth mindset — don't try to convert people who lack it.
Find mentors by writing exactly what you need and who you want.
Ignoring your finance lead nearly bankrupted a $100M company.
How to build and run a CEO dashboard in one hour per week
Ryan Deiss
June 15, 2024
Processes & SOPs
9
Management
7
Cash flow management
5
Manual data entry beats automation — it turns data into insight
Weekly tracking is the sweet spot between noise and slow reaction
Colour-coded status plus named owners drives accountability, not just reporting
How an introvert built a $1M/year ghostwriting agency in two years
Starter Story
June 15, 2024
Case studies
9
Prospecting & outreach
9
Social media
7
Selling revenue instead of followers is what separates sticky clients from churn.
100–200 cold DMs a day plus your own Twitter presence creates a compounding flywheel.
Shiny object syndrome kills more businesses than bad ideas — one thing, done daily.
J. Paul Getty: six decades of oil, empire, and obsessive work
Founders
June 15, 2024
Origin stories
10
Resilience & grit
7
Bootstrapping
6
Retiring at 24 with a million dollars made him miserable within months.
Buying the neutral zone concession — when rivals called it outrageous — made him a billionaire.
Five marriages, five divorces: total dominance in business, total failure at home.
Content marketing
YouTube
How to find free digital marketing courses with certifications
Semrush
June 14, 2024
Content marketing
7
Processes & SOPs
5
Most courses listed as free still require payment to enroll.
Google and Meta certifications teach real tools used in marketing jobs.
Target a specific job first, then map certifications to its requirements.
How to disrupt markets by breaking the customer value chain
EO
June 14, 2024
Business models
9
Competitive analysis
5
Steal the one activity customers hate most from incumbents
Three disruption types: remove pain, isolate joy, separate payment
Profitable business models must be tested — value creation doesn't guarantee them
How EOS Helped Storm Creek Survive Losing 50% of Revenue
EOS Worldwide
June 14, 2024
Case studies
10
Business operating systems
8
Management
6
Largest client collapsed, wiping out 50% of revenue overnight.
EOS discipline and shared language kept execution on track.
Finished crisis year on plan; later doubled sales and headcount.
Social media growth strategy Q&A with Gary Vaynerchuk
GaryVee
June 14, 2024
Growth hacking
9
Content marketing
8
Social media is now 301-level — creativity beats just showing up.
Platforms and culture (PAC) together determine what content wins.
Patience is the real cost of entry when balancing dream with life.
Founder interviews
Podcast
How Cornerstone scaled from near-bankruptcy to a $5.2 billion exit
Masters of Scale
June 13, 2024
Founder interviews
10
Pivoting
6
Exit strategy
5
Walking out of an AOL deal saved the company from the dot-com crash.
Hiring into 9/11 and 2008 crises — not hibernating — drove 60% growth.
A loan shark bridged the final $100k payroll gap in 2005.
Identity & self-belief
YouTube
How to become who you want to be
Brendon Burchard
June 13, 2024
Identity & self-belief
9
Productivity & habits
7
Goal setting
5
Consuming content is not the same as listening to yourself
Inaction has consequences — you just can't see who you could have become
One courageous action per week compounds into an unfair advantage
Founder interviews
YouTube
How Boba Guys built a premium bubble tea chain from a $80k bet
Silicon Valley Girl
June 13, 2024
Founder interviews
10
Processes & SOPs
6
Branding
6
Two friends skipped buying cars to fund their first boba shop.
Food and beverage ROI is worse than almost any other industry.
Starbucks launching boba in 2024 validated their decade-long market thesis.