Origin stories

Podcast

Joseph Pulitzer: The birth of modern media and the price of ambition

Founders July 12, 2020

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Origin stories 10

Work-life balance 6

• Hungarian immigrant rose from homelessness to building America's most-read newspaper through relentless work.
• Pioneered mass-market journalism by using visuals, sensationalism, and shorter content for immigrant readers.
• Achieved vast wealth and influence but became reclusive after blindness, losing all personal relationships.

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Origin stories

YouTube

How Matt D'Avella built a YouTube channel after $117k in debt

Noah Kagan July 10, 2020

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Origin stories 9

Content marketing 7

• A self-funded documentary hit #1 on iTunes and landed on Netflix.
• One weekly video outperformed ten decent excerpts every time.
• Honest failure reports from 30-day experiments built a loyal audience.

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Email marketing

YouTube

Ten ways to monetise your email list

Noah Kagan July 9, 2020

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Email marketing 9

Prospecting & outreach 7

Pricing strategy 6

• Pre-sell to five buyers before building anything.
• List size matters less than trust and engagement quality.
• Repeat promotion is essential — most subscribers miss any single send.

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Deep work & focus

Podcast

Cal Newport on smartphones, deep work habits, and training focus

Deep Questions with Cal Newport July 9, 2020

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Deep work & focus 10

Productivity & habits 7

• Remove apps where companies profit from your attention — keep the rest.
• A 10-second daily deep work tally is the keystone habit that drives all others.
• Focus is a trainable skill; productive meditation and Roosevelt dashes build it.

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Content marketing

YouTube

Three Methods to Turn Boring Blog Topics into High-Traffic Posts

Joanna Wiebe July 9, 2020

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Content marketing 9

Copywriting 8

• Personal narrative reframes a generic topic into a credible, specific story.
• Identify beliefs your audience holds that are actually wrong — that's conflict.
• Rewrite every draft headline with direct response copywriting instincts.

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Productivity & habits

YouTube

Innovation and reinvention as a daily business practice

Bill Gallagher July 8, 2020

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Productivity & habits 9

Processes & SOPs 7

Pivoting 6

• Standing still in a changing market is the highest-risk move.
• Small daily creative acts build the muscle for big breakthroughs.
• Deconstructing your own process can double performance without new products.

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Culture building

Podcast

How Atlassian redesigned meetings and culture for distributed work

How I Work July 8, 2020

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Culture building 9

Management 7

Processes & SOPs 6

• Make caring for each other an explicit meeting agenda item.
• One dial-in rule from Trello creates a true level playing field.
• Productivity metrics built for factories fail knowledge workers.

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Culture building

YouTube

Building employee connection into leadership decision-making

Cameron Herold July 7, 2020

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Culture building 7

Management 6

• A head of people makes empathy a structural role, not a personality trait.
• Skip-level meetings give CEOs unfiltered access to frontline teams.
• Eliminating offices forces leaders into daily proximity with their people.

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Content marketing

YouTube

Building a six-figure side hustle on YouTube while working full time

Noah Kagan July 6, 2020

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Content marketing 8

Niche selection 7

Motivation 5

• Start hyper-niche, then expand — the algorithm rewards relevance
• Imitate creators you admire until your own style emerges
• Consistent free content over years is the path to financial freedom

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Productivity & habits

Podcast

Careers, productivity systems, and building a deep life with Cal Newport

Deep Questions with Cal Newport July 6, 2020

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Productivity & habits 10

Deep work & focus 9

Work-life balance 8

• Passion follows mastery — career capital beats follow-your-passion advice.
• The configure step is where most productivity systems silently break down.
• Five buckets — craft, health, community, philosophy, competency — rebuild a lost life.

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