19 September 2022
This week's additions focus on marketing, strategy, and mindset, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and Joanna Wiebe. Highlights include Your product can recruit users for free through normal use. Brand marketing is a waste of time before product-market fit
Showing 23 digests for 19 September 2022.
Iteration & feedback loops
Podcast
Growth tactics, retention strategies, and writing for novelty with Julian Shapiro
Lenny's Podcast Product Career Growth
September 25, 2022
Iteration & feedback loops
9
Content marketing
7
Retention & loyalty
6
Your product can recruit users for free through normal use.
Non-transferable state — reputation, audience, graph — locks users in.
Good ideas only arrive after you've written out all the bad ones.
SaaS product marketing: the three principles early-stage founders must know
TK Kader
September 25, 2022
Branding
9
Niche selection
7
Funnels
6
Brand marketing is a waste of time before product-market fit
Positioning, messaging, and narrative must come before any demand gen spend
Demand gen without product marketing burns budget and converts nothing
Content marketing
YouTube
Audience-first content strategy: research, create, and repurpose
Joanna Wiebe
September 23, 2022
Content marketing
8
Processes & SOPs
6
Research who your audience already follows before creating any content.
Create content that fits naturally into your audience's existing media space.
Always repurpose one piece across multiple channels and formats.
How Zillow stays the course when the housing market turns
Masters of Scale
September 22, 2022
Pivoting
9
Long-term planning
9
Culture building
5
Why chasing every market shift leaves you behind when it recovers
Zillow killed iBuying — and partnered out the risk instead
One-click home touring doesn't exist yet — Zillow is building it
Outsourcing & delegation
YouTube
Hitting reset: how Laura Roeder restructured MeetEdgar for profitability
Rob Walling
September 22, 2022
Outsourcing & delegation
8
Business models
7
Bootstrapping
6
Firing your whole team while profitable — and why it worked
90% fewer operating hours, same revenue, 7× higher margin
Headcount signals seriousness; it doesn't create SaaS value
Automation & tools
YouTube
Build a WordPress website for your business in under 10 minutes
Semrush
September 22, 2022
Automation & tools
9
MVP & prototyping
6
Launch a professional site with zero coding or design budget.
One plugin installs a full site kit, theme, and page builder instantly.
ThemeForest is the secret weapon for fast, original design inspiration.
Eight income streams and how to build passive income
Silicon Valley Girl
September 22, 2022
Bootstrapping
8
Business models
7
Cash flow management
6
Most passive income is actually semi-active — true passivity is rare.
Stock market investing is the most genuinely passive income source.
Low-content books on Amazon KDP require no writing and no upfront cost.
How to implement a career pathing plan at your organization
HR Party of One
September 22, 2022
Management
9
Hiring & recruitment
8
Vertical promotion isn't the only path — lateral and expansive routes matter too.
A levels document standardizes skills, scope, and pay in one transparent reference.
Employees who can't see a future with you will quietly go find one elsewhere.
How to plot a drip email campaign from scratch
Joanna Wiebe
September 22, 2022
Email marketing
9
Funnels
6
Start by naming the campaign type — everything else follows from it
Reverse-engineer from the outcome to map each email to a step
Use Fibonacci spacing and cliffhangers to build narrative pull
Resilience & grit
Podcast
All that matters is how we respond
The Daily Stoic
September 22, 2022
Your character is defined by how you respond, not what happens
Treat adversity as training from a coach—seek the struggle out
4,000 weeks in a life: make each one count with purpose
Blogging for business: SEO-driven growth from traffic to customers
Ahrefs
September 21, 2022
SEO
10
Content marketing
9
Copywriting
6
Publish-and-pray kills blogs; only SEO builds compounding traffic.
Score content ideas by business value, not just search volume.
Natural backlinks at scale require a large audience — until then, build manually.
Edwin Land and Polaroid: how one founder built a 40-year technology monopoly
Business Breakdowns
September 21, 2022
Origin stories
10
Competitive analysis
7
Intellectual property
5
How Land held the instant photography field to himself for four decades
A three-year-old's question triggered one of history's greatest product inventions
Losing the founder turned a monopoly business into bankruptcy within a decade
Resilience & grit
YouTube
Three techniques to maintain composure under pressure
Dr. Grace Lee
September 21, 2022
Resilience & grit
9
Public speaking
6
Identity & self-belief
5
Anxiety comes from your thoughts, not the situation itself
Deliberately engaging cognition quiets the amygdala on the spot
Shifting focus to serving others instantly reduces performance anxiety
John Malone: how a cable cowboy built a billion-dollar empire
Founders
September 21, 2022
Case studies
9
Cash flow management
7
Business models
6
Why Malone never reported a profit — and made shareholders rich anyway
Control distribution and demand equity: Malone's monopoly playbook
Owners think economics; managers fight for control — Malone's core distinction
How to write the "Problem" in PAS copywriting
Joanna Wiebe
September 21, 2022
Copywriting
9
Copywriting
6
The problem is a lived moment, not a pain category
Start ugly — find the embarrassment, loss, or injustice
Voice-of-customer data must surface specific scenes, not themes