Product-market fit

Podcast

Bootstrapped SaaS: free-to-paid transitions, marketing budgets, and listener Q&A

Startups For the Rest of Us September 20, 2022

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Product-market fit 8

Growth hacking 6

B2B sales 5

• Usage without payment is not product-market fit validation.
• At sub-$20k MRR, 50%+ of effort should go to marketing.
• Software's margins make manufacturing a very hard trade-off.

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Hiring & recruitment

YouTube

Finding the right integrator using Colby's cognitive assessment

EOS Worldwide September 20, 2022

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Hiring & recruitment 9

Management 6

• Visionaries need complementary action styles, not someone wired like them
• Colby measures hardwired execution instincts — unchanged, unlike values or skills
• "Pizza-level decision" framework prevents visionaries micromanaging integrators

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Productivity & habits

Podcast

Queen Elizabeth II as a stoic model of self-discipline and temperance

The Daily Stoic September 20, 2022

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Productivity & habits 9

Deep work & focus 8

Resilience & grit 7

• Power without the right to use it demands extraordinary self-control.
• Queen Elizabeth fell asleep in public exactly once — at age 78.
• Greatness is not only what you do, but what you refuse to do.

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Copywriting

YouTube

How to write copy questions that align prospects instead of alienating them

Joanna Wiebe September 20, 2022

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Copywriting 9

Closing techniques 5

• Yes/no questions in copy create a 50/50 chance of silent disagreement
• "What if" and "how would" questions get prospects imagining better outcomes
• Save yes/no questions for after alignment is already established

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Cash flow management

YouTube

11 ways early-stage startups waste money

Rob Walling September 19, 2022

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Cash flow management 9

Long-term planning 7

Processes & SOPs 6

• Hire before product-market fit and you'll burn runway fast
• Prestige offices, senior titles, and over-hiring signal status, not growth
• Brand marketing before direct-response is money into a void

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Identity & self-belief

YouTube

Overcoming the fear of your own success

Dan Martell September 19, 2022

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Identity & self-belief 9

Resilience & grit 6

• Most people fear failure — the real block is fearing success
• Building a 'shadow career' is how we avoid owning our true identity
• A 10-year commitment turns dabbling into mastery

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Work-life balance

Podcast

Quiet quitting, lifestyle design, and rethinking work's role

Deep Questions with Cal Newport September 19, 2022

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Work-life balance 10

Productivity & habits 7

Processes & SOPs 5

• Quiet quitting is lifestyle design rediscovered — but starting from scratch
• Burning out a child's motivation by pushing too hard backfires long-term
• Local action beats doom-scrolling; your brain evolved for human-scale problems

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Email marketing

YouTube

How and when to sell in email without being pushy

Joanna Wiebe September 19, 2022

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Email marketing 9

Copywriting 6

• Set selling expectations before subscribers opt in — then sell freely.
• Soft sells inside content emails convert less but preserve goodwill.
• Tagging early interest lets you sell hard to hot prospects only.

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