This week's additions focus on finance, founder stories, and leadership, with new digests from Masters of Scale, Ahrefs, and Bill Gallagher. Highlights include Undercapitalising is itself the risky move in competitive markets. Topical relevance beats domain authority when evaluating backlink quality

Fundraising & VC

Podcast

Why startups should raise more capital than they think they need

Masters of Scale November 21, 2019

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Fundraising & VC 9

Case studies 7

Pivoting 6

• Undercapitalising is itself the risky move in competitive markets.
• The planning fallacy guarantees novel projects overrun — always budget for failure loops.
• Minted's pivot from failed stationery to crowdsourced design survived only because capital was available.

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SEO

YouTube

What backlinks are, why they matter, and how to get them

Ahrefs November 20, 2019

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SEO 9

• Topical relevance beats domain authority when evaluating backlink quality
• A low-DR page with strong inbound links can outrank a Huffington Post link
• New sites should actively build links rather than waiting to earn them

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Public speaking

YouTube

How founders can become effective spokespeople for their companies

Bill Gallagher November 20, 2019

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Public speaking 9

Communication 7

Identity & self-belief 6

• Visibility tied to mission beats ego-driven performance every time.
• A story inventory, rehearsed cold, lets you perform without thinking.
• Reluctance to be seen often traces to one formative moment of backlash.

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