10 April 2023
This week's additions focus on marketing, strategy, and mindset, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and TK Kader. Highlights include Crowdsource decisions with a structured curiosity loop, not vague advice-seeking SaaS data models need one-to-many flexibility built in from day one.
Showing 33 digests for 10 April 2023.
Identity & self-belief
Podcast
How to make better decisions and build a joyful career with Ada Chen Rekhi
Lenny's Podcast Product Career Growth
April 16, 2023
Identity & self-belief
9
Communication
6
Crowdsource decisions with a structured curiosity loop, not vague advice-seeking
Your values are an internal scorecard — career 'obvious moves' often fail the test
Explore broadly early-career, then exploit deliberately once you find your edge
MVP & prototyping
YouTube
Eight things new SaaS developers need to know before building
Rob Walling
April 16, 2023
MVP & prototyping
8
Business models
7
Content marketing
5
SaaS data models need one-to-many flexibility built in from day one.
Most developers underestimate marketing — it matters more than features.
Boring tech stacks ship faster and validate products more reliably.
Three mistakes that kill SaaS startups before year three
TK Kader
April 16, 2023
Niche selection
9
Prospecting & outreach
8
Content marketing
6
Building features instead of selling is always the comfort trap.
Targeting everyone means winning no one — narrow your ICP first.
One customer requires 50 conversations; most founders never do the math.
Digital marketing, acquisitions, and emerging tech: a founder conversation
Neil Patel
April 15, 2023
Niche selection
9
Growth hacking
7
Fundraising & VC
5
TikTok ads currently cost half of Facebook for the same revenue.
Buying more than two or three companies a year almost always fails.
AI won't kill SEO — content supply already dwarfs search demand.
Five rules for preparing for an executive career path
Dr. Grace Lee
April 15, 2023
Communication
8
Identity & self-belief
8
Productivity & habits
7
Why emotional stability matters more than technical skill at exec level
The three personal habits that underpin executive effectiveness
How to know if the executive path is genuinely right for you
Finding underpriced attention before the competition does
GaryVee
April 15, 2023
Growth hacking
9
Content marketing
7
Niche selection
5
Every major social platform is still underpriced — organic and paid
One strong post can reach millions with zero followers or budget
Obsessing over platforms and culture daily is the repeatable edge
Marketing and community investment advice from Neil Patel
Neil Patel
April 14, 2023
Branding
8
Community building
7
Google makes 9+ algorithm updates per day — single channels are dead
Treating marketing as an expense instead of investment costs you compounding growth
Early community building is cheaper; delay raises the price every year
AI tools & automation
YouTube
Using ChatGPT to cut costs and streamline your small business
Silicon Valley Girl
April 14, 2023
ChatGPT replaces a $250/month virtual assistant for free
Generate customer support FAQs and refund policies instantly
Never use it to research real people — it fabricates convincingly
Identity & self-belief
YouTube
Gary Vaynerchuk on why chasing money makes you miserable
GaryVee
April 14, 2023
Identity & self-belief
9
Motivation
6
Material goals leave you empty the moment you reach them
Monday dread is a signal your work doesn't match your nature
Forgiving others is something you do for yourself, not them
Identity & self-belief
YouTube
How to prepare yourself for a startup career as a student
Y Combinator
April 14, 2023
Identity & self-belief
8
Resilience & grit
7
Productivity & habits
5
Learn to code now — coders hold the real power inside startups
Ship low-stakes projects early to build the founder muscle
True ambition means patience; startups take 7–10 years
Productivity & habits
Podcast
How to build and optimise a reading habit for career growth
Beyond the To-Do List - Productivity for Work and Life
April 13, 2023
Productivity & habits
9
Deep work & focus
7
Schedule reading like an appointment or it won't happen
Combining audio and physical book simultaneously accelerates retention
Eliminating sub-vocalisation can unlock dramatic speed gains instantly
Hiring & recruitment
YouTube
Hiring top talent, delegation, and building a focused business
Cameron Herold
April 13, 2023
Hiring & recruitment
9
Niche selection
7
Time management
7
A-players are employed — build a company worth leaving for
Delegate everything below your effective hourly rate, use fractional experts
One core metric and three daily priorities drive outsized results
Writing high-quality SEO content that ranks: a six-step process
Semrush
April 13, 2023
One piece of content can never rank a competitive keyword alone
Keyword intent determines which funnel stage a page should target
Write cluster pages before the pillar page — competition is lower
Automation & tools
YouTube
Employee surveillance tools: benefits, challenges, and legal limits
HR Party of One
April 13, 2023
Automation & tools
9
Compliance & regulation
8
Management
5
Hidden surveillance destroys trust — transparency turns it into performance management
Federal law permits monitoring on work devices, not personal ones
Workers actively hack keyloggers; cheap tools can cost more in turnover
Founder interviews
Podcast
How Laura Modi built a cult-like brand with Bobbie infant formula
Lenny's Podcast Product Career Growth
April 13, 2023
Founder interviews
9
Branding
8
Hiring & recruitment
6
Shutting down growth for six months built unbreakable brand loyalty.
Brand is 60% of growth — great product beats paid marketing.
Naivety and optimistic doers outperform experienced specialists.