What's New

This week's additions focus on mindset, finance, and founder stories, with new digests from Ahrefs, Bill Gallagher, and How I Work. Highlights include SEO beats paid ads and social for sustainable affiliate income Every 10% increase in gender equity toward parity adds 1–2% revenue

Growth hacking

YouTube

How to start affiliate marketing: a practical beginner's guide

Ahrefs January 15, 2020

Growth hacking 9

SEO 8

Content marketing 7

SEO beats paid ads and social for sustainable affiliate income
Tight niche + buying-intent keywords = faster rankings and sales
Authentic product experience is the only real edge over competitors

Business models

YouTube

Gender equity as an economic opportunity for companies

Bill Gallagher January 15, 2020

Business models 9

Culture building 8

Hiring & recruitment 6

Every 10% increase in gender equity toward parity adds 1–2% revenue
Gender inequity harms men too — 79% of US suicides are male
The pay gap is a symptom; the real fix is repairing how performance is valued

Founder interviews

Podcast

Abbi Jacobson on creative routines, imposter syndrome, and finding presence

How I Work January 15, 2020

Founder interviews 10

Productivity & habits 8

Identity & self-belief 6

Why manufactured social contracts beat willpower for creative deadlines
Getting a dog fixed her inability to stop working and switch off
Imposter syndrome is worth keeping — arrogance is the real problem

Identity & self-belief

Podcast

Friendship as a path to becoming your best self

Masters of Scale January 13, 2020

Identity & self-belief 8

Motivation 5

Friendships expose blind spots you cannot see alone and reshape your identity
The people you befriend teach uncomfortable truths about who you are
Real friends give lasting gifts that guide how you live your entire life