Origin stories

Podcast

Andrew Carnegie's autobiography: lessons on wealth, focus, and character

Founders June 2, 2019

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Origin stories 10

Identity & self-belief 7

• Why knowing your costs beats knowing your product inside-out
• Optimism is a skill you cultivate, not a trait you inherit
• Scatter your attention and you scatter your fortune

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Pricing strategy

YouTube

Why startups should charge more, not less

Y Combinator May 31, 2019

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Pricing strategy 9

Product-market fit 6

Business models 5

• Undercharging by 10–100x is the most common early pricing mistake
• Competing on price hides whether anyone actually wants your product
• DoorDash, Airbnb, Dropbox — big winners charged a premium, not a discount

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SEO

YouTube

SEO strategies that drive organic growth in 2019

Ahrefs May 29, 2019

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SEO 9

Content marketing 6

• Top-ranking pages rank for ~1,000 keywords — target topics, not keywords.
• Matching search intent beats links and technical SEO every time.
• YouTube videos now earn Google SERP real estate — treat it as a second channel.

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Business models

YouTube

Why purpose-driven business is also smart business

Bill Gallagher May 29, 2019

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Business models 9

Pricing strategy 6

• Ethical sourcing, fair wages, and waste reduction directly increase profit.
• Purpose commands a price premium that holds in both up and down markets.
• Every turbulent, inefficient system is money leaving and risk accumulating.

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Case studies

YouTube

How Second Measure turns billions of credit card transactions into consumer insights

Y Combinator May 29, 2019

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Case studies 9

Data & analytics 7

Business models 6

• One billion unique transaction descriptions — for far fewer real merchants.
• VCs use real-time spending data to benchmark startups against competitors instantly.
• Selling the tool, not the signal, keeps every customer's edge intact.

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Origin stories

Podcast

How Electronic Arts was built: founding, IPO, and the Sega bet

Acquired May 27, 2019

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Origin stories 10

Business models 7

Fundraising & VC 6

• Why treating game developers as artists created a new industry
• EA reverse-engineered the Sega Genesis without a license — and won
• The $8M IPO that turned a $60M company into a $2B one

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