This week's additions focus on operations, strategy, and marketing, with new digests from Ahrefs, Bill Gallagher, and Noah Kagan. Highlights include Clicks can exceed search volume — browse behaviour reveals real traffic opportunity. Counterparts who lack parent-company authority can sink a deal late.

SEO

YouTube

Keyword Research with Ahrefs Keywords Explorer: Three Core Use Cases

Ahrefs March 11, 2017

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SEO 9

• Clicks can exceed search volume — browse behaviour reveals real traffic opportunity.
• Parent topic targeting captures long-tail keywords without separate pages.
• SERP volatility signals Google dissatisfaction — easier rankings for new content.

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Business models

YouTube

How to make strategic partnerships work: lessons from manufacturing

Bill Gallagher March 8, 2017

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Business models 9

Supply chain 6

• Counterparts who lack parent-company authority can sink a deal late.
• A 40-year partnership survives by splitting geographic sandboxes cleanly.
• Suppliers can co-develop products and hand you the IP.

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Niche selection

YouTube

Four questions to validate and start any business

Noah Kagan March 6, 2017

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Niche selection 7

Prospecting & outreach 6

Processes & SOPs 5

• Validate that people will pay before building an audience
• Constraint is creativity: make money this week, not someday
• One weekly habit compounds more than occasional bursts of effort

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