26 November 2018
This week's additions focus on leadership, strategy, and mindset, with new digests from Ahrefs, Bill Gallagher, and Y Combinator. Highlights include Turn a simple search operator into a targeted link-building machine. Businesses are bought, not sold — build acquirer relationships from day one
Showing 14 digests for 26 November 2018.
Eight ways to use inurl in Ahrefs Content Explorer
Ahrefs
November 28, 2018
SEO
9
Content marketing
7
Turn a simple search operator into a targeted link-building machine.
Find guest post opportunities on sites with no 'Write For Us' page.
Identify YouTube topics that rank on Google and double your traffic.
Founder interviews
YouTube
How to achieve breakthroughs in launching, scaling, and selling a business
Bill Gallagher
November 28, 2018
Founder interviews
9
Exit strategy
7
Resilience & grit
5
Businesses are bought, not sold — build acquirer relationships from day one
Splitting focus across multiple things means nailing none of them
Richard Branson made buying the Amazon rainforest feel simple in five minutes
MVP & prototyping
YouTube
A practical order of operations for finding and launching a startup idea
Y Combinator
November 28, 2018
MVP & prototyping
8
Customer discovery
7
Niche selection
6
You don't need a great idea first — start with a real personal problem.
Brainstorming with co-founders beats solo ideation every time.
Outsourcing development without a technical co-founder quietly kills startups.
Customer discovery
YouTube
How to identify and remove users who hijack your product
Y Combinator
November 28, 2018
Customer discovery
9
Niche selection
7
Paying hijackers are still worth cutting — revenue isn't the test.
How Twitch emerged from recognising valuable edge-case users at Justin.tv.
Hijackers don't just waste time — they corrupt your product roadmap.
Identity & self-belief
YouTube
Should you start a startup? Honest self-assessment over hype
Y Combinator
November 28, 2018
Identity & self-belief
9
Vision & mission
5
Only ~2% of people are genuinely suited to the founder path
Being a craftsman does not make you a founder — the opposite, usually
Everyone advising you on this has a hidden agenda; discount accordingly
Why your startup deserves more money — and when it doesn't
Y Combinator
November 28, 2018
Bootstrapping
8
Product-market fit
7
Fundraising & VC
6
Spending $2M without product-market fit earns no right to more money
Break-even beats fundraising: revenue replaces investor dependency and fear
When you stop needing investors, they suddenly want to fund you
How to lead an Enneagram Type 5 at work
StoryBrand With Donald Miller
November 26, 2018
Fives trade social energy like currency — every interaction costs them.
Autonomy and freedom motivate them far more than money or status.
Never surprise a Five with a spontaneous presentation or unscheduled meeting.
Leading Enneagram Type 6: Practical do's and don'ts for managers
StoryBrand With Donald Miller
November 26, 2018
Management
9
Communication
7
A Six's endless questions are risk assessment, not insubordination.
Win their trust once and you gain your most loyal team member.
Every Seven and Eight leader needs a Six to catch what they miss.
How to lead and work with Enneagram Type 1 perfectionists
StoryBrand With Donald Miller
November 26, 2018
Management
8
Communication
6
Type 1s never go to prison — their ethics are that hardwired
Ask 'how can we improve this?' and watch a One light up
Perfectionism causes procrastination — set done thresholds or they'll stall
Hiring & recruitment
YouTube
How to lead and manage an Enneagram Type 2 at work
StoryBrand With Donald Miller
November 26, 2018
Hiring & recruitment
9
Outsourcing & delegation
8
Resilience & grit
7
Type 2s build identity through relationships — it drives everything they do
Twos take criticism harder than any other Enneagram type
Affirmation is their core need; you cannot do enough of it
Leading Enneagram Type 3: practical do's and don'ts for managers
StoryBrand With Donald Miller
November 26, 2018
Management
9
Hiring & recruitment
6
Type 3s need a scoreboard — clear goals beat vague missions.
Unchecked Threes cut corners and run over colleagues to win.
Hire for character first; bad character cancels every other strength.
How to lead an Enneagram Type 8: dos and don'ts
StoryBrand With Donald Miller
November 26, 2018
Management
9
Communication
7
Eights hide deep loyalty and heart behind a tough exterior
Show strength and decisiveness or an Eight will fill the vacuum
Eights fight for underdogs — bullying is a counter-phobic Six trait
Leading Enneagram Type 9: practical dos and don'ts
StoryBrand With Donald Miller
November 26, 2018
Management
8
Communication
6
Nines merge with group opinion unless you actively press for their view
Unhealthy nines lose all sense of self — more atmosphere than person
Their best roles: conflict negotiation and bridging irreconcilable differences
Founder interviews
Podcast
Richard Branson on building a life and business with purpose
Founders
November 26, 2018
Founder interviews
10
Business models
8
Delegation
7
Branded venture capital: 50/50 partnerships cap downside, uncap upside.
Biggest risk is when you stop thinking there is one.
Entrepreneurship is our natural state — playfulness before adults beat it out.