What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

6 May 2019

This week's additions focus on mindset, strategy, and founder stories, with new digests from Founders, Acquired, and StoryBrand With Donald Miller. Highlights include Why customer obsession beats competitor focus for long-term value creation Peer-to-peer ride sharing in 2012 destroyed Uber's exceptional unit economics overnight.

Showing 10 digests for 6 May 2019.

Business operating systems

Podcast

Jeff Bezos's shareholder letters: 20 years of business philosophy distilled

Founders May 12, 2019


Business operating systems 9
Origin stories 6
Long-term thinking 5
  • Why customer obsession beats competitor focus for long-term value creation
  • Type 1 vs. type 2 decisions: most companies apply the wrong process to most choices
  • Failure must scale with company size — or invention stalls

Case studies

Podcast

How Uber went from a James Bond idea to a $82 billion IPO

Acquired May 11, 2019


Case studies 10
Pivoting 7
Fundraising & VC 6
  • Peer-to-peer ride sharing in 2012 destroyed Uber's exceptional unit economics overnight.
  • Travis Kalanick's removal in 2017 followed a cascade of harassment, fraud, and cultural failure.
  • Uber IPO'd at a loss of $3B/year — betting on the Amazon 'infrastructure first' playbook.

Management

YouTube

Defining winning for every new hire

StoryBrand With Donald Miller May 10, 2019


Management 9
  • Top candidates reject offers when they can't picture winning
  • Define success in concrete numbers, not vague expectations
  • Start with revenue-generating employees, spend three minutes each

Productivity & habits

YouTube

How to create luck as a founder by moving faster

Y Combinator May 9, 2019


Productivity & habits 8
Pivoting 7
  • Speed multiplies luck — faster movement creates more opportunities to win.
  • Brex started as a VR headset; rapid idea-cycling found the real opportunity.
  • Build constantly and share it — hiding work kills your luck surface area.

SEO

YouTube

How to write a blog post that gets consistent organic traffic

Ahrefs May 8, 2019


SEO 10
Copywriting 8
Content marketing 7
  • Organic search is the only traffic source that compounds over time.
  • Most bloggers pick topics for themselves, not for searchers — that's the core mistake.
  • Search intent determines rankings more than writing quality.

Deep work & focus

YouTube

How to build concentration: practical steps for leaders and founders

Bill Gallagher May 8, 2019


Deep work & focus 9
Management 5
  • You can't tell a team to focus if you never taught them how
  • Distraction is a practiced skill — 12 hours a day makes you expert at it
  • Concentration must come before meditation, not the other way around

Resilience & grit

YouTube

Victim mentality is the biggest killer of success

StoryBrand With Donald Miller May 8, 2019


Resilience & grit 8
Identity & self-belief 6
  • Playing the victim guarantees you'll never get the promotion or success.
  • Victims attract rescuers — and outsource all growth along with the work.
  • One daily reframe flips victim thinking into compounding success.

Founder interviews

YouTube

HubSpot's Brian Halligan on inbound marketing, product focus, and scaling as a founder

Y Combinator May 8, 2019


Founder interviews 10
Content marketing 7
Pivoting 6
  • High churn forced HubSpot to shift from sales-led to product-led growth.
  • Go-to-market experience — not product — is now the key competitive edge in B2B.
  • Content and SEO built years ago still generate more leads than paid ads today.

Management

YouTube

Encouragement as compensation: how to motivate employees beyond pay

StoryBrand With Donald Miller May 7, 2019


Management 9
Culture building 7
  • Encouragement is a formal part of compensation, not a bonus.
  • Track who you encourage — gaps in recognition silently hurt morale.
  • Public praise in front of peers has outsized motivational impact.

Identity & self-belief

YouTube

One question that instantly resolves business confusion

StoryBrand With Donald Miller May 6, 2019


Identity & self-belief 8
  • Confusion is usually chosen, not real — you already know the answer.
  • Two fill-in-the-blank sentences make the right action obvious.
  • Avoidance of discomfort, not complexity, causes most bad decisions.

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