Defining winning for every new hire

Executive overview

New hires have one unspoken question: what does winning look like for me? Without a clear answer, even top candidates will walk away — or underperform silently.

Define what winning looks like for each key employee. Be specific: a number, a rating, a concrete outcome.

When people know the scoreboard, they play harder.

How to define winning for your team

  • Start with the employees generating the most revenue, not leadership
  • Spend three minutes per person with a piece of paper
  • Write down what winning looks like for their specific role
  • Share it directly: buy them lunch and walk them through it
  • Make it concrete — a 30% sales increase, a 98% satisfaction rating
  • Without this clarity, high performers self-select out before they even start

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