How to diagnose and fix a broken SaaS go-to-market strategy

TK Kader September 4, 2022

• Switching channels without diagnosis wastes money and burns your brand
• Sharp ICP targeting compounds into better messaging across every channel
• A weekly 'Broadway show' beats scattered activity on multiple channels

How to Write a Great Headline (with Rob Marsh)

Joanna Wiebe September 4, 2022

How GitHub Copilot went from moonshot to product at scale

Lenny's Podcast Product Career Growth September 4, 2022

• Copilot started from OpenAI accidentally hammering GitHub's servers.
• Ring-fenced R&D teams need strict handoff rules, not calendar deadlines.
• AI augments developer creativity; human review stays non-negotiable.

Seven underrated marketing lessons from 20 years of experience

Neil Patel September 3, 2022

• Small markets kill growth — target $100B+ industries minimum.
• More traffic than your competitor can still mean a lower valuation.
• Word-of-mouth from a great product beats paid traffic long-term.

Seven strategies to inspire your team to do their best work

Dr. Grace Lee September 3, 2022

• Environment shapes team momentum more than individual willpower.
• Stop impressing your team — impress upon them what is possible.
• Intrinsic motivation eliminates micromanagement and builds A-players.

What makes a copywriting Big Idea worth building a campaign around

Joanna Wiebe September 3, 2022

• Ogilvy's 30-year test paralyses copywriters who need ideas daily
• A Big Idea is what your prospect believes they deserve but lack
• "Most profitable person in the room" turned questioned value into status

How community building and product income enable five-figure freelance months

Joanna Wiebe September 2, 2022

• Build an audience before you launch — not after.
• A product income stream kills client desperation from day one.
• eBooks attracted both revenue and inbound client leads simultaneously.

CrowdStrike: how cloud-native endpoint security became a platform

Business Breakdowns September 1, 2022

• Watching behaviour inside the network beats guarding the perimeter
• COVID forced endpoint security from nice-to-have to only option
• Third to market with the right architecture beats first with the wrong one

How to grow blog traffic with ridiculously long list posts

Semrush September 1, 2022

• Publish less often, but make each post a definitive resource
• 100+ item lists earn far more shares and backlinks than short posts
• Topic selection matters more than content quality — avoid occupied niches

How clarifying what you really want unlocks motivation and growth

Silicon Valley Girl September 1, 2022

• Pursuing externally-triggered desires is the root cause of procrastination.
• Writing 100 categorised wishes reveals what you actually want most.
• Attaching a number and date to every goal converts dreams into traction.

Cloud Forecast: why two founders chose bootstrapped over venture-backed

Startups For the Rest of Us September 1, 2022

• Flat-fee pricing beats VC-backed rivals charging 4–8% of AWS spend.
• Both founders had done hypergrowth VC once — and chose not to repeat it.
• Taking accelerator money splits founder focus in ways bootstrapping never did.

EO: building a global startup media channel from Korea

EO September 1, 2022

• Why EO sells failure stories instead of success secrets
• Three failed startups led to importing Silicon Valley culture to Korea
• A plan to make top-tier entrepreneurship education accessible to all

How to redirect polarizing conversations in the workplace

HR Party of One September 1, 2022

• Unchecked workplace talk can create legal liability under four federal laws
• Five ready-made phrases let managers redirect any conversation without confrontation
• Culture guides and ongoing manager training prevent escalation before it starts

Freedom as self-discipline: a Stoic framework for strength

The Daily Stoic September 1, 2022

• True freedom is the opportunity to discipline yourself, not escape constraints.
• Voluntary hardship — cold showers, hard runs — builds an unshakeable inner soul.
• A soul trained through adversity needs no repair when real difficulty arrives.

How to Use the PAS Formula - Copyhackers

Joanna Wiebe September 1, 2022