29 January 2024
This week's additions focus on strategy, mindset, and marketing, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Dan Martell. Highlights include Fear, not work, is the opposite of play — and kills bold ideas Track MRR and churn — vanity metrics hide what's really happening.
Showing 37 digests for 29 January 2024.
How Atlassian builds teams, gets buy-in, and launches new products
Lenny's Podcast Product Career Growth
February 4, 2024
Culture building
9
Communication
8
Business operating systems
6
Fear, not work, is the opposite of play — and kills bold ideas
Buy-in is a journey of early loops, not a single pitch moment
Atlassian's five-stage gate model keeps new products lean until proven
Four signs you're ready for a SaaS startup accelerator
Rob Walling
February 4, 2024
Processes & SOPs
9
Long-term planning
5
Track MRR and churn — vanity metrics hide what's really happening.
Accelerator value is mentorship and network, not the funding.
Coachability and speed matter more than marketing expertise.
The best business types to start, ranked by gross margin
Dan Martell
February 4, 2024
Business models
10
Pricing strategy
7
Product-market fit
5
Gross margin determines how fast your business can compound.
Software and coaching beat agencies and products on margin every time.
Retention beats acquisition — churn kills software margin at the root.
How Cupbop rebuilt after a cofounder betrayal and scaled to $100M
EO
February 4, 2024
Case studies
10
Processes & SOPs
6
Why 'don't trust people, trust the system' saved Cupbop
Shark Tank with Mark Cuban locked in first-mover status
A dishwasher became a district leader — no ceiling hiring
Six steps to building a predictable go-to-market plan for SaaS
TK Kader
February 4, 2024
Market research
9
Branding
6
B2B sales
5
Why revenue without a go-to-market plan never becomes predictable growth
Use macro trends to validate your market before spending on sales
Messaging built without positioning is just noise — sequence matters
The five P's to becoming a key person of influence
KeyPersonOfInfluence
February 4, 2024
Branding
9
Public speaking
6
Automation & tools
5
Profile is step four — most people start there by mistake
Signature products that don't require your time are the key multiplier
Partnerships between key people multiply value faster than solo effort
Customer discovery
YouTube
How to validate and launch a business in 48 hours
Noah Kagan
February 3, 2024
Customer discovery
8
Market research
7
Prospecting & outreach
6
Real customer rejections killed lawn care; DocuSign clone won instead
A $100 refundable deposit tests willingness to pay instantly
52 weekends of trying beats waiting for the perfect idea
Identity & self-belief
YouTube
How to sell yourself at work: five milestones to visibility
Dr. Grace Lee
February 3, 2024
Identity & self-belief
8
Communication
7
Sell the way your audience wants to receive, not how you were sold to.
Hard work alone keeps you invisible — branding your name to results changes that.
The final stage: others need you specifically, not just someone with your skills.
Identity & self-belief
Podcast
Stoicism, mastery, and identity: Dr. Michael Gervais on performance and self
The Daily Stoic
February 3, 2024
Identity & self-belief
9
Resilience & grit
7
Deep work & focus
6
Performance-based identity — 'I am what I do' — destroys 87% of retired athletes.
Confidence and calm are trainable skills, not innate traits.
Mastery of self through craft matters more than mastery of craft alone.
How Cristina Cordova built a career from Stripe to Linear COO
EO
February 2, 2024
Case studies
10
Prospecting & outreach
7
Niche selection
6
Leaving Google right after graduation led to a better career
Bet on small partners growing fast — Shopify proved the point
Linear grew to product-market fit spending under $35k on marketing
Content creation is the only growth lever that matters in 2024
GaryVee
February 2, 2024
Social media
9
Content marketing
7
Resilience & grit
6
Posting on social platforms is free — your real spend is on dumb stuff
Fear of losing small stops most people from ever winning big
Document your work live; green screen a news headline — start today
A Decision-Tree Process for Handling Employee Mistakes
Layla at ProcessDriven
February 2, 2024
Processes & SOPs
9
Management
7
Customer experience
5
A decision tree replaces panic with repeatable steps for any mistake.
Log every error as an issue task before taking any other action.
No corrective action after a mistake is worse than the mistake itself.
Prospecting & outreach
YouTube
Selling your value more often is the core entrepreneurial skill
Brendon Burchard
February 1, 2024
Prospecting & outreach
9
Motivation
7
One formula drives all income: see a problem, solve it, sell it.
Most people launch once and stop — frequency is the real differentiator.
Feeling unappreciated and withdrawing your value is the hidden wealth killer.
Founder interviews
YouTube
How Noah Kagan built AppSumo to $80M bootstrapped
Brett Malinowski
February 1, 2024
Founder interviews
9
Bootstrapping
7
Sales systems & CRM
6
Why a $5M product that hit $6.5M ARR was still a mistake
Bootstrapped to $80M: test cheap, double down, never stray from core
The three-tier sales org and affiliate playbook behind the growth
SEO strategy basics: moving beyond tactics
Semrush
February 1, 2024
SEO
9
Competitive analysis
7
Business models
5
Tactics are copiable; only strategy creates defensible competitive advantage.
Five elements every SEO strategy needs, from goal-setting to key insights.
How competitive data reveals unexpected markets worth prioritising.