What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

26 August 2019

This week's additions focus on strategy, founder stories, and finance, with new digests from Founders, Y Combinator, and Ahrefs. Highlights include Watson started IBM at 40: broke, convicted criminal, wife pregnant. A little traction is often more dangerous than none at all

Showing 10 digests for 26 August 2019.

Origin stories

Podcast

Thomas Watson Sr.: How IBM's Founder Built a Business Empire from Ruin

Founders September 1, 2019


Origin stories 10
Culture building 8
Long-term planning 6
  • Watson started IBM at 40: broke, convicted criminal, wife pregnant.
  • Kept factories open and doubled R&D during the Great Depression.
  • Monopoly, not genius, drove IBM — and Watson confused the two.

Pivoting

YouTube

When and how to pivot your startup idea

Y Combinator August 29, 2019


Pivoting 10
Product-market fit 8
  • A little traction is often more dangerous than none at all
  • More shots on goal is the most reliable path to product-market fit
  • Score ideas on market size, founder fit, ease of launch, and early feedback

Culture building

YouTube

Building startup culture in the first 20 employees

Y Combinator August 29, 2019


Culture building 10
Hiring & recruitment 7
Vision & mission 6
  • Your first 20 employees are your cultural DNA — get them wrong and it compounds.
  • Values must be outward-facing to give employees real guardrails on hard decisions.
  • You cannot retrofit diversity or culture at 100 people — the window is now.

SEO

YouTube

Four link building strategies for existing content

Ahrefs August 28, 2019


SEO 9
  • Your older pages can earn links without producing new content
  • Competitor new-backlink reports expose active sites ready for guest posts
  • Resource pages exist to link out — target broad niches, not exact keywords

Pivoting

YouTube

How Scent Hound Rebuilt a Pet Business Around a Franchise Growth Model

Bill Gallagher August 28, 2019


Pivoting 9
Case studies 8
Processes & SOPs 6
  • Eliminated groomers entirely — targeting the 80% of dogs that need care, not haircuts.
  • Only 40–45% of franchise leads were ever contacted; speed and channel-matching fix this.
  • Franchisees need their own brand promise, customer profile, and sandbox before you can scale.

Resilience & grit

Podcast

How magician Simon Coronel designs tricks, seeks brutal feedback, and performs under pressure

How I Work August 28, 2019


Resilience & grit 8
Iteration & feedback loops 7
Deep work & focus 6
  • Why paying audiences dollar coins for criticism improves any performance
  • Smarter people are easier to fool — the brain's lazy evaluation explained
  • Never feel ready? The quitting-your-job epiphany that actually works

Niche selection

YouTube

Building an AR startup in an emerging technology market

Y Combinator August 28, 2019


Niche selection 8
Fundraising & VC 7
Case studies 6
  • AR is in the installation phase — bet on infrastructure, not apps
  • Three hardware laws explain why AR's commercial moment is arriving now
  • Immigrant resilience and independent-thinking investors are the real founder edge

Identity & self-belief

YouTube

Bill Gallagher on coaching founders to scale up

Bill Gallagher August 27, 2019


Identity & self-belief 7
Goal setting 5
  • Flat growth is a founder problem, not a strategy problem
  • You have the company you deserve — scaling means changing yourself
  • A coach surfaces the vision founders are afraid to say out loud

Case studies

Podcast

How Google built its mapping monopoly through three small acquisitions

Acquired August 26, 2019


Case studies 9
Business models 7
  • Four engineers in Sydney rebuilt a desktop map app for the web in three weeks to win Google's acquisition.
  • Google spent five years eliminating its dependency on NavTeq and TeleAtlas data entirely.
  • Apple Maps debacle handed Google a dominant iOS position it could never have bought.

Founder interviews

Podcast

How Raegan Moya-Jones built Aden + Anais from a kitchen table to $100M

How I Built This with Guy Raz August 26, 2019


Founder interviews 10
Fundraising & VC 6
  • A product gap spotted in Australia became a $100M US business.
  • Selling controlling interest to investors cost her the company she built.
  • Fired founders recover by letting go of anger, not holding onto it.

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