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Bill Gallagher on coaching founders to scale up
Executive overview
Flat growth often signals a leadership problem, not a strategy problem. A coach's job is to surface who the founder truly wants to be — then build the company around that.
You have the company you deserve; scaling requires changing who you are, not just what you do.
The role of a coach
- Gets you to do what you don't want to do, so you can become who you've always wanted to be
- First task: uncover the founder's real, unspoken vision — the one they're afraid to say out loud
- That fear — of failure, of judgment — is what keeps founders stuck
Scaling starts with the founder
- "You deserve the company you have right now" — the current mess reflects who you are
- Scaling requires addressing the founder, not just team habits or strategy
- Finding your why is as important as finding the business's why — both need a deep, emotionally honest answer
- Work with your strengths, then deliberately address your weak areas
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