Growth hacking

YouTube

How to launch an apparel business with no marketing budget

Noah Kagan December 15, 2017

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Growth hacking 9

Social media 7

Customer discovery 5

• A niche t-shirt sold via Instagram friends generated $1,000 in a single day
• Build influencer relationships a year before you need them to promote anything
• Asking for feedback — not promotion — is how you get influencers to share your product

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Founder interviews

Podcast

How Barry Diller built IAC by learning to unlearn

Masters of Scale December 13, 2017

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Founder interviews 9

Pivoting 7

Hiring & recruitment 6

• Success imprints harder than failure — and quietly traps you.
• Barry Diller left Hollywood for QVC because confusion excited him.
• Throwing people into roles beyond their ability is how great talent forms.

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Goal setting

YouTube

Life coaching works when it's rooted in the real world

Noah Kagan December 13, 2017

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Goal setting 8

Productivity & habits 6

• Coaches who stay practical make money; woo-woo ones struggle.
• Accountability — not inspiration — is what changes behaviour.
• A painful public stake beats a life coach for most people.

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Case studies

Podcast

Apple's $3 billion acquisition of Beats Electronics and Beats Music

Acquired December 11, 2017

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Case studies 9

Vision & mission 7

Branding 6

• Beats succeeded by marketing headphones like artists, not consumer electronics
• Apple paid $3B primarily for Jimmy Iovine's music industry relationships
• Beats Music became Apple Music; 30M paid subscribers within three years

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Mental health & wellbeing

Podcast

How to find purpose, hope, and friendships at work

Beyond the To-Do List - Productivity for Work and Life December 11, 2017

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Mental health & wellbeing 9

Culture building 7

Work-life balance 6

• Two thirds of workers are disengaged — and most are doing it to themselves.
• Happiness at work rests on purpose, hope, and genuine relationships — not perks.
• A personal life vision makes you more resilient to workplace stress than any org chart.

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