16 January 2023
This week's additions focus on leadership, strategy, and mindset, with new digests from TK Kader, Neil Patel, and Cameron Herold. Highlights include The moat is your prompts and training data, not the model itself. Long-tail keywords rank 2–3x faster than competitive head terms
Showing 30 digests for 16 January 2023.
AI strategy & adoption
YouTube
Seven AI SaaS business ideas using the GPT-3 API
TK Kader
January 22, 2023
AI strategy & adoption
9
Business models
7
Prompt engineering
6
The moat is your prompts and training data, not the model itself.
Fine-tuning GPT-3 on proprietary data compounds your competitive advantage over time.
Seven concrete SaaS categories — from email automation to content personalisation — are buildable today.
How to grow website traffic to 4 million monthly visitors with long-tail SEO
Neil Patel
January 21, 2023
Long-tail keywords rank 2–3x faster than competitive head terms
Over 70% of all search queries are long-tail phrases
Two free tools surface millions of low-competition keyword opportunities
Why job title inflation costs you money and talent
Cameron Herold
January 21, 2023
Management
9
Unit economics
6
Inflated titles force you to overpay by hundreds of thousands of dollars
Over-titled employees build unnecessary teams and avoid hands-on work
Keep senior hires at VP level so they have a title to chase
How to double your webinar audience with partner hosting
Neil Patel
January 20, 2023
Growth hacking
9
Email marketing
6
Co-hosting with a complementary brand can double or triple your audience.
Simulcasting live to all social channels beats a plain promotional post.
Emailing the recording to no-shows recovers a large slice of lost attendance.
CEO vs COO: roles, responsibilities, and how to work together
Cameron Herold
January 20, 2023
Management
9
Processes & SOPs
5
CEO sets vision and culture; COO turns it into execution
Hire an executive assistant before you hire a COO
The CEO-COO pairing is the most powerful duo in any company
Business operating systems
YouTube
Why every visionary founder needs an integrator
EOS Worldwide
January 20, 2023
Business operating systems
9
Delegation
6
The visionary running everything becomes the bottleneck.
Team chaos at 25 people: only the founder cares.
An Integrator installs accountability so the Visionary can lead.
Founder interviews
YouTube
Career reinvention and fighting for happiness across four professional chapters
GaryVee
January 20, 2023
Founder interviews
10
Identity & self-belief
8
Resilience & grit
7
Why spending five years 'thinking about it' is completely normal
Fear of mom-on-mom judgment keeps more women from returning to work
Not crushing it in real estate turned out to be the point
When to systemize your business: three questions to ask first
Layla at ProcessDriven
January 20, 2023
Processes & SOPs
9
Long-term planning
6
Systems protect progress — they don't create it.
Equal chaos across all areas means it's too early to systemize.
Systemizing before your offer is defined adds rigidity, not value.
Building a product strategy stack: mission, roadmap, and PM competencies
Lenny's Podcast Product Career Growth
January 19, 2023
Roadmapping
9
Management
7
Vision & mission
5
Strategy must come before goals — not the other way around
Four goal types reveal where a team's real problem actually sits
12 PM competencies span execution, insight, strategy, and leadership
How Blavity built a profitable media empire by targeting black millennials
Masters of Scale
January 19, 2023
Case studies
10
Niche selection
8
Business models
7
Why Silicon Valley ignoring black consumers created a blue ocean opportunity
Acquiring trusted brands beats building from scratch by three to five years
Profitable growth through discipline beats VC-fuelled scale every time
Customer discovery
YouTube
Baking marketing into your product roadmap at each startup stage
Rob Walling
January 19, 2023
Customer discovery
9
Content marketing
8
Product-market fit
6
Customer language from problem interviews becomes your best copy
Beta demos are buyer-intelligence goldmines if you ask the right questions
Map one content asset to each of six B2B buying jobs post-launch
B2B social media strategy: content, consistency, and converting followers
Semrush
January 19, 2023
Social media
9
Content marketing
8
Education-based content beats information — give customers wins before asking for the sale
Batch 16 videos in two days to produce months of content without constant effort
Call new leads immediately and DM new followers — social media is meant to be social
Identity & self-belief
YouTube
Practical advice on business, passion, and self-belief from Gary Vee
GaryVee
January 19, 2023
Identity & self-belief
9
Resilience & grit
7
Pitching investors
5
Why others' opinions keep you stuck — and how to stop it
Passion first, monetisation second: the sequence most people get backwards
Never quit with no answer — but not searching for one is equally unacceptable
How Fitbots tripled leads and broke into North America with founder-led GTM
TK Kader
January 19, 2023
Case studies
9
Growth hacking
7
Niche selection
6
Same GTM motion doesn't work in a new geography — messaging must change
Free trials grew from 22 to 103 per quarter in one year
Coaching baked into the product makes OKR software sticky and defensible
Five-step emergency response plan for HR teams facing severe weather
HR Party of One
January 19, 2023
Processes & SOPs
10
Compliance & regulation
7
Communication
5
A documented plan cuts response time and prevents lives lost.
OSHA and FLSA compliance requirements apply during every closure.
Hourly workers don't legally need closure pay — but retention does.