22 September 2025
This week's additions focus on mindset, strategy, and marketing, with new digests from Rob Walling, EO, and Founders. Highlights include Source like outbound sales: tap network, don't rely on job boards alone. Email login replaces seed phrases — non-custodial security without the friction
Showing 55 digests for 22 September 2025.
Hiring & recruitment
YouTube
Seven Mistakes to Avoid When Hiring Your First Developer
Rob Walling
September 28, 2025
Hiring & recruitment
9
Outsourcing & delegation
5
Source like outbound sales: tap network, don't rely on job boards alone.
Vetting requires paid trial work — resumes and conversations are insufficient.
Delay firing a bad hire is the costliest and most universal founder mistake.
Founder interviews
YouTube
How Magic Labs made crypto wallets accessible to 50 million users
EO
September 28, 2025
Founder interviews
10
Product-market fit
6
AI strategy & adoption
5
Email login replaces seed phrases — non-custodial security without the friction
Survived a bear market and one-month runway with no pivoting off mission
Newton Protocol lets AI agents spend crypto inside guardrails you set
Founder interviews
Podcast
Daniel Ek on impact, self-knowledge, and building for the long term
Founders
September 28, 2025
Founder interviews
10
Identity & self-belief
7
Delegation
6
Happiness is a trailing indicator — optimise for impact instead
Founders do their best work when they finally know themselves
Energy management beats time management for sustained creative output
How one founder built and exited four consumer apps using a repeatable system
Superwall
September 28, 2025
Growth hacking
9
MVP & prototyping
8
Exit strategy
7
Copy a proven app mechanic, rebuild it for an underserved niche.
One organic TikTok video drove 70% of all app installs.
Take the faster close over the highest offer — most deals fall through.
How Lavu's CEO 4x'd ARR from $10M to $40M with focused go-to-market
TK Kader
September 28, 2025
Case studies
10
Niche selection
7
Product-market fit
6
Staying narrowly focused on ICP unlocked growth where pivoting to enterprise would have stalled it
Each new product layer — payroll, banking, tips — pushed retention from mid-80s to high-90s
Marketing channels that don't work yet aren't dead — broken messaging and funnel are usually the real problem
AI tools & automation
YouTube
Launch a business in weeks using AI-enabled venture studios
KeyPersonOfInfluence
September 28, 2025
AI tools & automation
9
Business models
7
Small teams will spin out and exit full businesses every few weeks.
One developer built a SaaS app in six hours for $20.
Tokenization replaces VC fundraising, funding each next launch.
Resilience & grit
Podcast
Seneca on grief: how to mourn without being consumed by it
The Daily Stoic
September 28, 2025
Resilience & grit
9
Mental health & wellbeing
6
Grief that outlasts usefulness becomes performance, not feeling.
Memory of the dead carries pleasure even in its bitterness.
Anticipating mortality in loved ones softens the blow when it comes.
Iteration & feedback loops
Podcast
A 4-step framework for building delightful products
Lenny's Podcast Product Career Growth
September 28, 2025
Iteration & feedback loops
9
Customer experience
8
Growth hacking
5
Delight merges functional and emotional needs through three pillars: removing friction, anticipating needs, exceeding expectations.
Use the four-step delight model: identify motivators, convert to opportunities, select solutions, validate with checklists.
Invest 50% functionality, 40% deep delight, 10% surface delight—focus on solutions that solve emotional and functional needs together.
Founder interviews
Podcast
Storytelling, AI investing, and the future of longevity tech with WonderCo
Masters of Scale
September 27, 2025
Founder interviews
9
Market research
7
Product-market fit
6
Why the best founders are storytellers first, technologists second.
Drone light shows, AI note-taking, and cybersecurity: WonderCo's investment logic.
Building a longevity lab to turn science into scalable consumer health products.
Self-understanding as the foundation of effective leadership
Beyond the To-Do List - Productivity for Work and Life
September 27, 2025
Management
9
Identity & self-belief
6
85% of what makes a great boss is interpersonal skills, not IQ.
Career derailment arrives slowly, then all at once — high turnover is the warning.
Managing up means acting as a partner, not a subordinate.
Using Kolbe A profiles to improve CEO-COO working relationships
Cameron Herold
September 27, 2025
Management
8
AI tools & automation
6
A COO's questions aren't pushback — they're a different thinking style.
Kolbe A scores reveal how each person naturally initiates action.
Feed both profiles into ChatGPT for instant, specific collaboration advice.
15 timeless marketing principles that drive revenue growth
Ryan Deiss
September 27, 2025
Copywriting
8
Branding
7
Pricing psychology
5
Sales gets you to $1M; marketing gets you to $10M.
Micro-targeting is dead — your only edge is better copy.
Marketing is romance: sequence intimacy, never stop after the sale.
AI tools & automation
YouTube
Ten AI tools for business leverage and revenue growth
Dan Martell
September 27, 2025
AI tools & automation
10
Automation & tools
7
Sales systems & CRM
6
AI voice agents close inbound leads while you sleep, no staff needed.
13% of card declines are false — FlexPay recovers them silently.
Your network already has the right contacts; SocialSweep finds them.
Resilience & grit
YouTube
Confidence is data: how entrepreneurs move fast without self-doubt
Daniel Priestley
September 27, 2025
Resilience & grit
8
Goal setting
6
Confidence is predictability built from data, not personality.
30 samples gives 65% confidence; 150 gives 95%.
Feeling unconfident just means you haven't collected enough data yet.
MVP & prototyping
YouTube
How two founders validated a $10K MRR SaaS before writing any code
Starter Story
September 27, 2025
MVP & prototyping
9
Niche selection
7
SEO
6
They collected $500 from a customer before writing a single line of code.
A fake landing page and fabricated demo generated real paying customers via SEO.
Refundable deposits de-risk early sales while filtering for serious buyers.