What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

14 June 2021

This week's additions focus on strategy, founder stories, and mindset, with new digests from Bill Gallagher, Rick Fawcett - Expert EOS Implementer, and Deep Questions with Cal Newport. Highlights include Franchising forced the systemisation five years of bootstrap growth never required Revenue hit zero with COVID — EOS kept the team focused and moving.

Showing 13 digests for 14 June 2021.

Founder interviews

YouTube

Building a remote cleaning franchise from scratch: Neel Parekh on MaidThis

Bill Gallagher June 20, 2021


Founder interviews 9
Business operating systems 6
Outsourcing & delegation 5
  • Franchising forced the systemisation five years of bootstrap growth never required
  • Vacation rental cleaning can't be Uberised — reviews make no-shows catastrophic
  • Started at 24 with maximum risk tolerance and didn't use it

Case studies

YouTube

How EOS Helped a Med Spa Survive COVID and a Devastating Fire

Rick Fawcett - Expert EOS Implementer June 19, 2021


Case studies 10
Business operating systems 7
  • Revenue hit zero with COVID — EOS kept the team focused and moving.
  • A fire destroyed the flagship store; systems meant action began by 9pm.
  • Every quarter now exceeded targets; fourth location opened despite two crises.

Productivity & habits

Podcast

Creating Art Without Social Media Pressure

Deep Questions with Cal Newport June 17, 2021


Productivity & habits 8
Deep work & focus 7
  • Artists can build careers without social media using in-person events, blogging, and direct relationships.
  • Deploy social media as a professional tool only—schedule posts on desktop, avoid phone interaction entirely.
  • Define the exact business value you need, isolate that activity, and keep personal use completely separate.

SEO

YouTube

Core Web Vitals explained: what they are and how to optimize them for SEO

Ahrefs June 16, 2021


SEO 9
Automation & tools 6
  • LCP, CLS, and FID measure load speed, visual stability, and interactivity.
  • Use lab tools for fast iteration; field data lags by 28 days.
  • Core Web Vitals are a ranking tiebreaker, not a content-quality substitute.

Management

YouTube

How to prioritise people and operations during high-growth scaling

Bill Gallagher June 16, 2021


Management 9
Processes & SOPs 7
  • Set company-level goals before cascading OKRs — or nothing aligns.
  • Context is decisive: someone else's best practice will likely fail yours.
  • Save novelty for your product; proven basics outperform reinvented operations.

Case studies

Podcast

Moderna: How mRNA became the software of life

Business Breakdowns June 16, 2021


Case studies 9
Business models 8
Unit economics 6
  • Proven mRNA delivery collapses drug development from years to weeks
  • COVID vaccine gave Moderna 100% economics; BioNTech split theirs with Pfizer
  • One platform, 15+ drugs — technical risk nearly disappears after first success

Processes & SOPs

YouTube

How to make $200,000 organizing conferences as a side hustle

Noah Kagan June 16, 2021


Processes & SOPs 8
Business models 6
Community building 6
  • Ticket sales break even; sponsorships are where the real profit lives.
  • One free venue and one anchor speaker is enough to start.
  • Sam Parr turned a small conference into an eight-figure acquisition.

Origin stories

Podcast

Phil Knight and the obsessive decade-long bet that built Nike

Founders June 16, 2021


Origin stories 10
Bootstrapping 7
Resilience & grit 6
  • Nike survived seven years of near-bankruptcy before Knight went full-time
  • Losing your supplier can be the best thing that ever happens to you
  • Determination beats intelligence — obsessives build what smart people only imagine

Founder interviews

Podcast

How J.J. Abrams builds conditions for creative breakthroughs

Masters of Scale June 15, 2021


Founder interviews 10
Culture building 8
Business operating systems 6
  • Structure doesn't kill magic — it gives magic somewhere to land.
  • Lost was greenlit and fully shot in 12 weeks; don't recreate this.
  • Diverse, cross-functional voices — not lone auteurs — make great work.

Vision & mission

YouTube

Why 10x thinking makes doubling your business easier

Bill Gallagher June 15, 2021


Vision & mission 8
Goal setting 7
  • 2x targets keep you tweaking; 10x forces a total rethink
  • A BHAG reframes doubling as a near-term byproduct, not the goal
  • Pair the BHAG with a Vivid Vision to own a category in 3–5 years

Resilience & grit

Podcast

Grief and Entrepreneurship: Building Mental Resilience Through Life's Losses

Startups For the Rest of Us June 15, 2021


Resilience & grit 9
Work-life balance 7
  • Grief is embedded in entrepreneurship through exits, departures, and failures—learning to process it prevents burnout-driven decisions.
  • Selling a company creates real loss despite financial success; skipping the emotional work causes months of post-exit disorientation.
  • Burnout distorts decision-making and requires six weeks of rest to rebuild brain circuitry; use summer for restoration and diverse experiences.

Growth hacking

YouTube

Marketing fundamentals: problem, person, and place in 13 minutes

Noah Kagan June 14, 2021


Growth hacking 9
Retention & loyalty 6
  • No tactic fixes a product that solves a problem nobody wants.
  • Narrower customer definition consistently outperforms broad targeting.
  • Stop dead channels — 50x the one thing that actually works.

Deep work & focus

Podcast

Should you read the news? Deep work, email, and decision-making

Deep Questions with Cal Newport June 14, 2021


Deep work & focus 9
Productivity & habits 7
Processes & SOPs 5
  • Take a news break and read Sunday papers instead of obsessive daily feeds.
  • Email's real problem is hyperactive hive mind—batching fails, you need structural change.
  • All work thrives on sequentiality and attention: one task fully focused before moving next.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.

Be among the first to get personalised recommendations tailored to your stage in business.

No spam.

You're on the list. We'll be in touch before launch.