What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

13 May 2024

This week's additions focus on marketing, mindset, and strategy, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and GaryVee. Highlights include Not asking for what you want is living out of integrity with yourself. Likes never convert to revenue — only captured email addresses do

Showing 35 digests for 13 May 2024.

Identity & self-belief

Podcast

How to ask for what you want and stop holding yourself back

Lenny's Podcast Product Career Growth May 19, 2024


Identity & self-belief 9
Communication 8
Resilience & grit 6
  • Not asking for what you want is living out of integrity with yourself.
  • Every complaint implies a dream — use complaints to find what you want.
  • Anything short of a whole-body yes is a no worth probing further.

Funnels

YouTube

B2B SaaS lead generation: three principles for turning leads into revenue

TK Kader May 19, 2024


Funnels 10
Conversion rate optimisation 8
Content marketing 6
  • Likes never convert to revenue — only captured email addresses do
  • Show your lead magnet instantly on signup, not in a follow-up email
  • A call to action placed below the magnet turns leads into trials or demos

Content marketing

YouTube

Local business content strategy for a Long Island sign company

GaryVee May 19, 2024


Content marketing 9
Competitive analysis 7
Automation & tools 5
  • Film your existing business owner conversations — that's your best content
  • Stale signage is killing local foot traffic; make that the hook
  • Strong organic presence means clients arrive pre-sold, not prospects

Identity & self-belief

Podcast

Duty, integrity, and doing your job even when it's hard

The Daily Stoic May 19, 2024


Identity & self-belief 9
Resilience & grit 6
  • Floyd Mann stopped a civil rights riot alone, gun drawn.
  • "I was just doing my job" was once heroic, not an excuse.
  • A fiduciary standard — not just honesty — is the bar for everyone.

Exit strategy

YouTube

Three things buyers look for when acquiring a business

KeyPersonOfInfluence May 19, 2024


Exit strategy 9
Business models 6
Processes & SOPs 5
  • Less than 30% of businesses listed for sale ever actually sell
  • You need 30-40 staff before buyers stop seeing you as founder-dependent
  • Subscription revenue is the only model CFOs can confidently project forward

Culture building

YouTube

Four pillars of business culture and the vivid vision framework

Cameron Herold May 18, 2024


Culture building 9
Vision & mission 8
  • A vivid vision should repel half your candidates — intentionally.
  • Your BHAG must look impossible from outside, achievable from inside.
  • Raising prices 50% saved 1-800-GOT-JUNK when no one was profitable.

Growth hacking

YouTube

Organic social media is the most underused asset in modern marketing

GaryVee May 18, 2024


Growth hacking 9
Social media 9
Copywriting 5
  • Organic social is now the single best risk mitigator for campaigns.
  • TikTokification means merit beats budget — any post can go viral free.
  • Most Fortune 500 brands are losing relevance by ignoring organic social.

Resilience & grit

Podcast

Marcus Aurelius: power, character, and the limits of Stoic virtue

The Daily Stoic May 18, 2024


Resilience & grit 8
Management 7
Identity & self-belief 6
  • The best rulers are those drafted into power, not those who seek it.
  • Marcus's tolerance of flawed people in key roles caused catastrophic failures.
  • Stoic philosophy framed political power as a poison chalice — Marcus lived that tension.

Unit economics

YouTube

Why your ecommerce store loses money on every ad

Semrush May 17, 2024


Unit economics 9
Pricing strategy 6
Growth hacking 5
  • Spending more to acquire customers than they spend kills profitability
  • Low CAC plus high AOV is the only quadrant where ads scale
  • Organic channels have near-zero CAC but require time to pay off

Goal setting

YouTube

Goal clarity, self-worth, and building a personal brand as a founder

Dan Martell May 17, 2024


Goal setting 9
Identity & self-belief 8
Content marketing 7
  • Your team can't state your goal — strangers can state Gary Vee's.
  • Self-sabotage erodes from broken private commitments, not big failures.
  • Post daily to your phone for a thousand days before hiring a media team.

Social media

YouTube

How To Make Content That Actually Sells l Right About Now by Ryan Alford

GaryVee May 17, 2024


Social media 10
Branding 8
Management 5

Identity & self-belief

YouTube

Why starting a startup in your twenties beats waiting

Y Combinator May 17, 2024


Identity & self-belief 9
Long-term planning 8
Motivation 6
  • Work experience at big companies trains you to think small.
  • Compounding over decades is how trillion-dollar companies are built.
  • AI has reshuffled the idea maze — first movers win now.

Founder interviews

Podcast

Angela Duckworth on grit, situation, and the limits of perseverance

Masters of Scale May 16, 2024


Founder interviews 9
Resilience & grit 8
  • Grit alone nearly broke Duckworth's marriage — situation matters equally.
  • High achievers share passion and stamina, not talent, as the common denominator.
  • Founders who don't ask for help are misusing the very trait that got them far.

Identity & self-belief

YouTube

Personality traits you can deliberately change to improve your life

Brendon Burchard May 16, 2024


Identity & self-belief 9
Resilience & grit 6
  • Personality shifts at graduation, marriage, divorce — with or without intent.
  • Conscientiousness is the top personality trait linked to longevity and wealth.
  • Emotional stability is trainable — mindfulness measurably changes life outcomes.

Cash flow management

YouTube

Real estate investing fundamentals from a short-term rental operator

Silicon Valley Girl May 16, 2024


Cash flow management 9
Exit strategy 5
  • Always underwrite on the downside case, never the upside.
  • Forced selling is how most real estate investors lose money.
  • Local micro-factors — regulations, fire zones, taxes — matter more than state trends.

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