What's New

This week's additions focus on marketing, mindset, and strategy, with new digests from Lenny's Podcast Product Career Growth, TK Kader, and GaryVee. Highlights include Not asking for what you want is living out of integrity with yourself. Likes never convert to revenue — only captured email addresses do

Productivity & habits

Podcast

How connected note-taking builds a personal knowledge garden

Beyond the To-Do List - Productivity for Work and Life May 13, 2024

Productivity & habits 9

Processes & SOPs 5

Thinking happens between your brain and the environment, not just inside it.
Short, linked, evergreen notes compound into a searchable personal knowledge base.
AI tools assist connection-finding but must not replace your own thinking.

Prospecting & outreach

YouTube

How to give business gifts that people actually value

Cameron Herold May 13, 2024

Prospecting & outreach 7

Customer experience 6

Branded swag and generic gifts actively damage client relationships
A $9,000 hotel room gift cost the sender almost nothing
Personal gifts outperform equal-spend dinners on lasting recall

SEO

YouTube

Seven practical SEO and marketing fixes for small retail and e-commerce stores

Semrush May 13, 2024

SEO 9

Copywriting 7

Social media 5

Blank product descriptions are the single biggest SEO mistake small stores make.
Missing directory listings silently kill foot traffic and local map rankings.
Spy on competitors' top posts instead of guessing what content works.

Deep work & focus

Podcast

Three ways technology undermines young people's professional future

Deep Questions with Cal Newport May 13, 2024

Deep work & focus 9

Productivity & habits 9

Identity & self-belief 6

Checking your phone 100 times a day destroys the focus muscle permanently
Posting without pay redirects career ambition into a data factory for Zuckerberg
Pseudo-productivity rewards busyness in your 20s but leaves you skill-less at 40

Social media

YouTube

Day trading attention: how to build brand and audience in the social media era

GaryVee May 13, 2024

Social media 9

Branding 7

Resilience & grit 6

Corporations know social media works but keep buying TV anyway
TikTok's algorithm made social media genuinely merit-based for the first time
Patience and selfless content are the two most under-used competitive advantages

What's New

13 May 2024

How connected note-taking builds a personal knowledge garden

How to give business gifts that people actually value

Seven practical SEO and marketing fixes for small retail and e-commerce stores

Three ways technology undermines young people's professional future

Day trading attention: how to build brand and audience in the social media era

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