This week's additions focus on finance, founder stories, and marketing, with new digests from Acquired and Ahrefs. Highlights include Tesla was founded by Eberhard and Tarpening, not Elon Musk Blogs earn links that product pages never will — use that strategically.

Origin stories

Podcast

Tesla: how a near-bankrupt startup created the electric car era

Acquired July 17, 2018

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Origin stories 9

Fundraising & VC 7

Business models 6

• Tesla was founded by Eberhard and Tarpening, not Elon Musk
• The company survived multiple near-bankruptcies through last-minute cash rescues
• In 2018 Tesla needs $5.5 billion and must triple production to survive

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SEO

YouTube

10-step SEO process to rank higher in Google using a blog

Ahrefs July 16, 2018

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SEO 10

Content marketing 7

• Blogs earn links that product pages never will — use that strategically.
• Search intent determines content format before you write a single word.
• Relaunching updated content is faster than building new rankings from scratch.

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