This week's additions focus on finance, founder stories, and marketing, with new digests from Acquired and Ahrefs. Highlights include Facebook's catastrophic IPO was also its most valuable forcing function One competitor page can rank for thousands of keywords simultaneously.

Case studies

Podcast

Facebook IPO: how a bungled debut forced a mobile transformation

Acquired November 11, 2016

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Case studies 9

Fundraising & VC 7

Pivoting 6

• Facebook's catastrophic IPO was also its most valuable forcing function
• Mobile revenue was zero at IPO; 84% of revenue within four years
• Institutional investors got secret guidance retail shareholders never received

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SEO

YouTube

How to steal organic search traffic from competitors using Ahrefs

Ahrefs November 9, 2016

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SEO 9

Growth hacking 6

• One competitor page can rank for thousands of keywords simultaneously.
• Target pages with high traffic but few backlinks for the quickest wins.
• Content replication only works if paired with deliberate link building.

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