This week's additions focus on marketing and product, with new digests from Noah Kagan and Ahrefs. Highlights include 10 videos drove 43% of a 122-video channel's total views High search volume means nothing if nobody clicks the results.

SEO

YouTube

Five tactics to grow a YouTube channel from zero to 110,000 subscribers

Noah Kagan May 17, 2018

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SEO 8

Content marketing 8

Growth hacking 6

• 10 videos drove 43% of a 122-video channel's total views
• Targeting competitive keywords gets you into the suggested video sidebar
• Audio quality beats video quality; longer videos outrank short ones

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Copywriting

YouTube

Keyword research: why search volume is only part of the story

Ahrefs May 14, 2018

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Copywriting 9

User research 7

Conversion rate optimisation 5

• High search volume means nothing if nobody clicks the results.
• Traffic potential of a topic dwarfs the volume of any single keyword.
• Seasonal and event queries make average monthly searches actively deceptive.

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