20 February 2023
This week's additions focus on strategy, leadership, and marketing, with new digests from Dr. Grace Lee, TK Kader, and Lenny's Podcast Product Career Growth. Highlights include Seed persuasion throughout — not just at the close Running tactics without a strategy is why most SaaS growth stalls
Showing 32 digests for 20 February 2023.
Five persuasion strategies from Obama's 2004 DNC speech
Dr. Grace Lee
February 26, 2023
Seed persuasion throughout — not just at the close
Name your audience's doubts before they can object
End by voicing their highest priorities back to them
B2B SaaS go-to-market strategy: three principles to diagnose the right approach
TK Kader
February 26, 2023
Niche selection
9
Growth hacking
8
Business models
6
Running tactics without a strategy is why most SaaS growth stalls
Your ICP is who will buy now, not your total addressable market
One mastered channel beats random activity across many channels
Building product strategy and scaling sales at Calendly
Lenny's Podcast Product Career Growth
February 26, 2023
Roadmapping
9
Business models
7
B2B sales
6
Shift from horizontal PLG to targeted personas drives faster product prioritization and execution
Calendly's three-horizon strategy allocates resources by market maturity, not feature volume
Founder raided 401k, hired Ukrainian firm, and got first 1,000 users through contractor networks
Add the current year to your title tags for a quick traffic lift
Neil Patel
February 25, 2023
One title tag edit takes five minutes and drives 5–6% more traffic.
Only works for educational content where recency matters to searchers.
Do it annually — and update the post body to match the new year.
Gary Vaynerchuk's 2023 takes on investing and building businesses
GaryVee
February 24, 2023
Fundraising & VC
9
Content marketing
5
Co-CEOs are the single worst structure in any business
Insecurity as a fuel source collapses in the final stretch
Most AI startups 3–5 years ago were fake — the real wave is now
Simplify your marketing with process mapping and task templates
Layla at ProcessDriven
February 24, 2023
Processes & SOPs
9
Productivity & habits
7
Start with the fewest deliverables you could create when maximally busy.
A process map turns overwhelming content creation into one step at a time.
Fixed planning beats fluid habits for consistency and reducing ongoing guilt.
How Delta turned pandemic disruption into competitive advantage
Masters of Scale
February 23, 2023
Case studies
9
Long-term planning
8
Management
7
Downtime is a window — Delta invested aggressively while grounded
50% of industry profits on 20% of capacity: the premium model wins
Sleep, employee savings accounts, and public diversity data as leadership tools
Seven blogging mistakes to fix before you start
Neil Patel
February 23, 2023
SEO
8
Content marketing
8
Niche selection
5
Niche size matters more than niche focus — target big TAMs
Updating old content beats publishing new content for traffic
One month off can cost three months of traffic to recover
Hiring & recruitment
YouTube
Hiring a second in command to build a life, not just a business
Cameron Herold
February 23, 2023
Hiring & recruitment
9
Work-life balance
8
Delegation
6
Your COO should give you a life, not just run operations
Hire for yin-yang fit to your DNA, not past job titles
Delegating 80% of your week can double your business
Automation & tools
YouTube
31 quick wins for growing a bootstrapped SaaS startup
Rob Walling
February 23, 2023
Automation & tools
9
Growth hacking
8
Pricing strategy
7
Route unqualified demo leads to a pre-recorded video automatically.
Lower-paying customers can churn 15 percentage points faster than higher tiers.
Most high-leverage ops fixes take under an hour and stay undone.
Community building
YouTube
How the EOS Implementer Community turns competitors into collaborators
EOS Worldwide
February 23, 2023
Entrepreneurship is lonely — this community directly solves that.
Competitors freely share honest answers and take each other's calls.
Shared mission replaces rivalry with connection built on genuine care.
Cash flow management
YouTube
How HR can help cut costs and beat the company budget
HR Party of One
February 23, 2023
Cash flow management
8
Hiring & recruitment
7
Taking recruiting in-house can drop cost-per-hire to zero
Unused software subscriptions are the easiest budget leak to fix
Budget savings give HR leverage to ask for a raise or promotion
Iteration & feedback loops
Podcast
Building product at CNN under constant change
Lenny's Podcast Product Career Growth
February 23, 2023
Iteration & feedback loops
8
Deep work & focus
6
Communication
5
Stay calm and listen: equanimity beats having all the answers.
News demands rapid pivots; build buffers and embed engineers early.
Meditation and mindfulness are learnable skills that compound in product leadership.
Why founders must have hard conversations to grow
Y Combinator
February 23, 2023
Communication
9
Management
6
Most founders ask the wrong question — find the one behind it
Co-founders who never disagree are one conflict from implosion
Good employees want bad news; hiding it loses their trust
Competitive analysis
Podcast
Ryanair's low-cost obsession: how scale beats the airline curse
Business Breakdowns
February 22, 2023
Competitive analysis
9
Unit economics
7
Case studies
6
Why Ryanair's 31-euro unit cost makes new rivals economically irrational
COVID bankrupted Ryanair's competitors faster than O'Leary ever could
Negative working capital lets Ryanair return 75% of earnings while still growing