This week's additions focus on marketing and sales, with a new digest from Noah Kagan. Highlights include Hook listeners in the first minute or lose them forever. Targeting a hyper-specific audience beats writing for everyone

Content marketing

YouTube

How to grow a podcast audience using NPR's production principles

Noah Kagan June 30, 2017

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Content marketing 9

Copywriting 7

• Hook listeners in the first minute or lose them forever.
• Vulnerability and challenge-resolution stories drive audience growth.
• NPR records 10 hours of tape to produce 3 minutes of finished audio.

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Email marketing

YouTube

How AppSumo wrote email copy that earned $9,564 in 24 hours

Noah Kagan June 28, 2017

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Email marketing 9

Closing techniques 7

• Targeting a hyper-specific audience beats writing for everyone
• Great copy ignores definite buyers and targets fence-sitters only
• Humour is a bonus — the only goal is to sell

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