7 August 2023
This week's additions focus on leadership, strategy, and marketing, with new digests from Lenny's Podcast Product Career Growth, Cameron Herold, and TK Kader. Highlights include MarTech ownership becomes critical at 100–150 people, not earlier. Saying no to most opportunities protects your three finite resources.
Showing 30 digests for 7 August 2023.
Automation & tools
Podcast
How marketing technology works and when to hire for it
Lenny's Podcast Product Career Growth
August 13, 2023
Automation & tools
9
Processes & SOPs
8
Hiring & recruitment
6
MarTech ownership becomes critical at 100–150 people, not earlier.
Post-iOS 14, mobile attribution is probabilistic — most teams aren't ready.
Build and buy beats build vs. buy: buy 90%, build the differentiating 10%.
Focused execution: maximising ROI from people, time, and money
Cameron Herold
August 13, 2023
Management
8
AI strategy & adoption
7
Processes & SOPs
6
Saying no to most opportunities protects your three finite resources.
Title inflation quietly inflates compensation — fix titles to fix pay.
Employees climb two ladders simultaneously: skills and confidence.
Seven AI SaaS ideas for salespeople using the MGP framework
TK Kader
August 13, 2023
Business models
9
Customer discovery
7
Prospecting & outreach
6
Build product last — validate market and jobs-to-be-done first.
Seven concrete AI SaaS ideas mapped to a salesperson's daily workflow.
Dead deals, lost prospects, and pre-call research are the biggest gaps CRM ignores.
How to build a personal brand and thrive during economic disruption
KeyPersonOfInfluence
August 13, 2023
Branding
10
Niche selection
7
Disruption scatters assets away from incumbents toward entrepreneurs
Industrial-age assets are obsolete — IP, media, data, and tech win now
One person's personal brand reliably outperforms any company brand
How the NYT Bestseller List Works and Why Books Don't Drive Speaking Careers
Neil Patel
August 12, 2023
Branding
9
Pitching investors
6
NYT list is won via coordinated corporate bulk orders, not consumer sales.
Off-topic books with no backend deliver near-zero career ROI.
Free speaking to enterprise decision-makers outearns paid conference fees.
Identity & self-belief
YouTube
Why you lack motivation and how self-esteem drives everything
GaryVee
August 12, 2023
Identity & self-belief
10
Motivation
9
Communication
5
Burnout is doing the wrong work, not too much work
The self-criticism you carry was installed by someone else
Success built on insecurity collapses once you reach the goal
Automation & tools
YouTube
How to merge duplicate tasks in ClickUp
Layla at ProcessDriven
August 11, 2023
Conflicting field values: the destination task always silently wins.
Paste a task link to merge — don't rely on name search.
Custom field mismatches trigger a prompt; skip it and data is lost.
Blitzscaling: prioritising speed over efficiency to win winner-take-most markets
EO
August 10, 2023
Business models
9
Long-term planning
7
Fundraising & VC
5
In winner-take-most markets, slower competitors lose regardless of execution quality.
Launch embarrassing products early — real user feedback beats founder intuition.
AI creates new winner-take-most dynamics that reward blitzscaling more than ever.
Building an intellectual property from the ground up at a sports card convention
GaryVee
August 10, 2023
Case studies
9
MVP & prototyping
6
Community building
5
Why scrappy booth-building mirrors how real businesses start
VeeFriends: trading cards as a long-term IP play, not a quick flip
Do work you love — passion is what sustains the grind
Compliance & regulation
YouTube
How to create a social media policy for employee personal accounts
HR Party of One
August 10, 2023
Compliance & regulation
8
Processes & SOPs
5
One tweet to 170 followers ended a senior exec's career
Clear written policies eliminate ambiguity and protect your brand
Policy must apply equally to everyone, exec to freelancer
Which industries pay best for freelance copywriters
Joanna Wiebe
August 10, 2023
Copywriting
8
Pricing strategy
6
Client margins matter more than industry when choosing copywriting work
SaaS pays best due to structurally higher margins on digital products
E-commerce works if clients sell high-ticket or high-volume products
Iteration & feedback loops
Podcast
HubSpot's product-led growth playbook: lessons from VP Chris Miller
Lenny's Podcast Product Career Growth
August 10, 2023
Iteration & feedback loops
9
Growth hacking
8
Business models
7
How a scrappy growth team rebuilt HubSpot's neglected self-service funnel
PLG is not full self-service — hybrid motions outperform pure automation
Relentless curiosity and resilience matter more than PLG experience
Nubank: how a digital upstart cracked Brazil's banking oligopoly
Business Breakdowns
August 9, 2023
Case studies
9
Unit economics
7
Business models
6
Brazil's banking oligopoly charged 14% net interest margins — Nubank cut in.
8,000 clients per employee vs. 400 at incumbents — a structural efficiency moat.
LTV/CAC ratio over 30x; payback under one year via word-of-mouth growth.
The COO's core daily responsibilities
Cameron Herold
August 9, 2023
Management
9
Delegation
6
Every COO role is shaped by what the CEO lacks or avoids
Watch the 'virtual bench' — developing emerging leaders is core work
Strategic visibility across all business units beats micromanagement
Lead generation fundamentals: qualify leads and build campaigns
Semrush
August 9, 2023
Only 25% of marketing leads are sales-ready — score the rest out.
Build a buyer persona before any campaign or scoring system.
Nine concrete steps to launch a lead generation campaign from scratch.