What's New

This week's additions focus on founder stories, finance, and mindset, with new digests from Ahrefs, Bill Gallagher, and How I Work. Highlights include Resource pages are built to link out — far easier to pitch than editorial posts Vulnerability is courage, not weakness — and leaders set the permission level.

SEO

YouTube

Resource page link building: finding and qualifying prospects at scale

Ahrefs January 23, 2019

SEO 10

Growth hacking 6

Resource pages are built to link out — far easier to pitch than editorial posts
Screaming Frog filters thousands of raw prospects down to qualified targets fast
Reverse-engineer competitors' resource page listings to multiply your prospect list

Culture building

YouTube

Vulnerability as a leadership tool: building trust through story

Bill Gallagher January 23, 2019

Culture building 9

Identity & self-belief 7

Communication 6

Vulnerability is courage, not weakness — and leaders set the permission level.
Childhood survival skills become adult superpowers that quietly limit you.
One word can surface what truly drives a person — and transform team trust.

Founder interviews

Podcast

Carolyn Creswell on designing a life through systems and radical honesty

How I Work January 23, 2019

Founder interviews 9

Work-life balance 8

Productivity & habits 7

An annual summer ritual audits what's serving your life — and cuts the rest.
Treating time requests like money requests protects your calendar from everyone.
Never telling white lies, even uncomfortable ones, is Carolyn's core operating principle.

Case studies

Podcast

How Herb Kelleher built Southwest Airlines on radical simplicity

Founders January 22, 2019

Case studies 10

Business models 8

Bootstrapping 6

Southwest was profitable 43 straight years by ignoring market share
Knowing your real competitor — cars, not other airlines — defined pricing
One plane type, no strategic plans, relentless simplicity over complexity

Case studies

Podcast

How ESPN became the most valuable sports media business in the world

Acquired January 21, 2019

Case studies 10

Business models 8

Bootstrapping 6

Fired from a hockey team, Rasmussen built ESPN on land that was a dump
Flipping who pays whom in cable created ESPN's billion-dollar business model
Hearst paid $175M for 20% of ESPN — and never had to do anything

What's New

21 January 2019

Resource page link building: finding and qualifying prospects at scale

Vulnerability as a leadership tool: building trust through story

Carolyn Creswell on designing a life through systems and radical honesty

How Herb Kelleher built Southwest Airlines on radical simplicity

How ESPN became the most valuable sports media business in the world

Be among the first to get personalised recommendations tailored to your stage in business.

Be among the first to get personalised recommendations tailored to your stage in business.