Resource page link building: finding and qualifying prospects at scale

Executive overview

Resource pages exist specifically to link out to helpful content — making them far easier to pitch than editorial placements. The two-step process is: find resource pages at scale, then send targeted outreach. Most practitioners stop at Google search operators; this system goes further by reverse-engineering the link profiles of competitors already listed on those pages.

The leverage point: pages that already appear on one resource page are likely listed on many others — mine their backlinks to multiply your prospect list.

Finding resource pages with search operators

• Use Google inurl/intitle operators (e.g. inurl:links.html intitle:fitness)
• Swap URL footprints: links.php, resources.html, etc.
• Swap topic terms to generate fresh result sets
• Scrape URLs using Scraper for Chrome (XPath) or the Ahrefs SEO toolbar export

Filtering prospects with Screaming Frog

• Run scraped URLs through Screaming Frog in List Mode
• Filter to: status 200, indexable pages, 3+ unique external outlinks
• Exclude low-value domains (e.g. Blogspot) via URL filter
• Add a domain rating filter (e.g. DR 30+) if using Ahrefs API integration
• Open surviving URLs via openallurls.com for manual spot-check; mark rejects with X

Multiplying prospects via reverse engineering

• Run a fresh Screaming Frog crawl on your vetted resource pages
• Bulk-export external links; convert destination URLs to root domains, removing duplicates
• Run those domains through Ahrefs Batch Analysis, sorted by dofollow referring domains
• On promising domains, open Site Explorer → Backlinks → filter by your footprint (e.g. links.html)
• This surfaces additional resource pages without another Screaming Frog crawl — use the external outlink count (EXD column) to pre-qualify