This week's additions focus on founder stories, leadership, and marketing, with new digests from Masters of Scale, Ahrefs, and Bill Gallagher. Highlights include Spotting an inflection point is worthless without actively accelerating it Spend 80% of your time doing SEO, not reading about it.

Long-term planning

Podcast

How Bill Gates identified and accelerated computing's inflection points

Masters of Scale November 7, 2019

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Long-term planning 9

Case studies 7

Business models 6

• Spotting an inflection point is worthless without actively accelerating it
• IBM's brutal quality standards made Microsoft — pick your toughest customers
• The internet nearly killed Windows; Gates pivoted by burning his own standards

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SEO

YouTube

How to learn SEO fast without information overload

Ahrefs November 6, 2019

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SEO 9

Productivity & habits 6

• Spend 80% of your time doing SEO, not reading about it.
• Link building is hard — that's exactly why it works.
• Only 5.7% of pages rank top 10 in their first year.

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Communication

YouTube

Why the messenger often matters more than the message

Bill Gallagher November 6, 2019

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Communication 9

Objection handling 6

• Your idea gets ignored; someone else says it and wins.
• Eight traits decide who society actually listens to.
• How you're introduced raises close rates by 20%.

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