Processes & SOPs

YouTube

How MeetEdgar reached $4M ARR using controllable quarterly goals

Noah Kagan July 21, 2017

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Processes & SOPs 8

Goal setting 6

• Outcome goals leave teams unsure what to do each day
• Set tactics your team fully controls, not results they hope for
• Three department-level 'big rocks' per quarter drives $4M ARR

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Pivoting

Podcast

How smart founders decide which fires to let burn

Masters of Scale July 19, 2017

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Pivoting 9

Resilience & grit 7

Management 5

• Ignoring some fires is a deliberate growth strategy, not neglect
• Assign probability and severity to risks — fix only fatal ones now
• SurveyMonkey had no database backup; fixing it fast saved the business

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Hiring & recruitment

YouTube

Six lessons for rebuilding an eight-figure business from scratch

Noah Kagan July 18, 2017

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Hiring & recruitment 9

Management 8

Processes & SOPs 5

• Hire band members, not rock stars — mavericks lose to teams
• Board members who disagree with you are your most valuable asset
• Real autonomy outperforms micromanagement — set the goal, then step back

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Founder interviews

Podcast

From baby blanket gap to $100M company: Aden + Anais

How I Built This with Guy Raz July 17, 2017

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Founder interviews 10

Niche selection 7

Outsourcing & delegation 5

• An unavailable product in the US became a $100M business
• Co-founder buyout nearly killed the company in the 2008 recession
• A royal baby photo crashed the website and sold out global stock

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