What's New

This week's additions focus on leadership, mindset, and founder stories, with new digests from Masters of Scale, Ahrefs, and Bill Gallagher. Highlights include How will.i.am snuck a giant Beats logo past the NFL Mismatched search intent will kill rankings regardless of other optimisations.

Pivoting

Podcast

How will.i.am turns big opportunities into compounding leverage

Masters of Scale October 31, 2019

Pivoting 9

Case studies 8

Processes & SOPs 6

How will.i.am snuck a giant Beats logo past the NFL
Owning the tech beats endorsing it — the Beats origin story
Every opportunity properly leveraged seeds the next one

SEO

YouTube

On-page SEO checklist for higher Google rankings

Ahrefs October 30, 2019

SEO 9

Copywriting 5

Mismatched search intent will kill rankings regardless of other optimisations.
Top pages rank for ~1,000 related keywords — use Content Gap to find them.
Alt text and structured data are low-effort steps with measurable traffic upside.

Management

YouTube

Emotional fitness: the three-step path to stronger leadership

Bill Gallagher October 30, 2019

Management 9

Identity & self-belief 7

Self-awareness must come before trust — not after.
Workaholism blocks EQ by crowding out emotional clarity.
Real leadership power comes from serving the mission and team.

Hiring & recruitment

Podcast

Amantha Imber answers 25 questions on work, leadership, and innovation

How I Work October 30, 2019

Hiring & recruitment 8

Deep work & focus 8

Culture building 7

Busy is a time-allocation myth, not a capacity problem.
Peer mentoring groups outperform formal mentors for founders.
Moving from CEO to maker took three years of planning.