SEO

YouTube

Nine features that make Ahrefs unique among SEO tools

Ahrefs November 14, 2018

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SEO 10

Content marketing 7

• Traffic estimates for top-10 pages reveal more than search volume alone
• Content gap analysis works at page and subfolder level, not just domain
• Outbound link reports catch injected links and broken outgoing URLs

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Deep work & focus

YouTube

Mindfulness and meditation as leadership tools for entrepreneurs

Bill Gallagher November 14, 2018

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Deep work & focus 8

Culture building 7

Resilience & grit 6

• The gap between stimulus and response is where better decisions live
• Aetna's mindfulness programme cut stress 28% and saved $3k per employee
• Most stressors resolve without intervention — reacting to everything is costly

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Case studies

YouTube

How Instapaper survived two acquisitions and spun out as an independent product

Y Combinator November 14, 2018

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Case studies 9

Exit strategy 7

Product-market fit 6

• A $399 app went free in one week — and never looked back
• An eight-figure acquisition deal collapsed in week six of due diligence
• Spinning out from Pinterest: one person, $80k, nights and weekends

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Founder interviews

Podcast

Ken Langone: building wealth from nothing through grit and trust

Founders November 13, 2018

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Founder interviews 10

Identity & self-belief 8

Bootstrapping 7

• Always lead a pitch with the negatives — it builds compounding trust
• Getting rich is one skill; staying rich requires a completely different one
• Giving your operator two-thirds equity beats extracting every dollar yourself

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Origin stories

Podcast

Netflix's unlikely founding: DVD bets, blockbuster wars, and survival

Acquired November 12, 2018

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Origin stories 10

Pivoting 6

Scaling infrastructure 5

• Netflix was Mark Randolph's idea, not Reed Hastings'
• Blockbuster nearly won — until Carl Icahn fired the CEO who was beating Netflix
• A 40% single-day layoff and $15M in the bank at IPO

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