What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

12 November 2018

This week's additions focus on founder stories, finance, and mindset, with new digests from Ahrefs, Bill Gallagher, and Y Combinator. Highlights include Traffic estimates for top-10 pages reveal more than search volume alone The gap between stimulus and response is where better decisions live

Showing 5 digests for 12 November 2018.

SEO

YouTube

Nine features that make Ahrefs unique among SEO tools

Ahrefs November 14, 2018


SEO 10
Content marketing 7
  • Traffic estimates for top-10 pages reveal more than search volume alone
  • Content gap analysis works at page and subfolder level, not just domain
  • Outbound link reports catch injected links and broken outgoing URLs

Deep work & focus

YouTube

Mindfulness and meditation as leadership tools for entrepreneurs

Bill Gallagher November 14, 2018


Deep work & focus 8
Culture building 7
Resilience & grit 6
  • The gap between stimulus and response is where better decisions live
  • Aetna's mindfulness programme cut stress 28% and saved $3k per employee
  • Most stressors resolve without intervention — reacting to everything is costly

Case studies

YouTube

How Instapaper survived two acquisitions and spun out as an independent product

Y Combinator November 14, 2018


Case studies 9
Exit strategy 7
Product-market fit 6
  • A $399 app went free in one week — and never looked back
  • An eight-figure acquisition deal collapsed in week six of due diligence
  • Spinning out from Pinterest: one person, $80k, nights and weekends

Founder interviews

Podcast

Ken Langone: building wealth from nothing through grit and trust

Founders November 13, 2018


Founder interviews 10
Identity & self-belief 8
Bootstrapping 7
  • Always lead a pitch with the negatives — it builds compounding trust
  • Getting rich is one skill; staying rich requires a completely different one
  • Giving your operator two-thirds equity beats extracting every dollar yourself

Origin stories

Podcast

Netflix's unlikely founding: DVD bets, blockbuster wars, and survival

Acquired November 12, 2018


Origin stories 10
Pivoting 6
Scaling infrastructure 5
  • Netflix was Mark Randolph's idea, not Reed Hastings'
  • Blockbuster nearly won — until Carl Icahn fired the CEO who was beating Netflix
  • A 40% single-day layoff and $15M in the bank at IPO

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