What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

11 November 2019

This week's additions focus on leadership, marketing, and mindset, with new digests from Masters of Scale, Cameron Herold, and Ahrefs. Highlights include Repeat your message until you're sick of hearing it. Entrepreneurs share clinical bipolar traits — and can't escape the pressure.

Showing 4 digests for 11 November 2019.

Culture building

Podcast

How to set and sustain a cultural drumbeat as a leader

Masters of Scale November 15, 2019


Culture building 9
Management 6
  • Repeat your message until you're sick of hearing it.
  • Compassion in leadership drives innovation and performance, not softness.
  • Reward the how, not just the what, or culture drifts.

Resilience & grit

YouTube

How to ride the entrepreneurial roller coaster without crashing

Cameron Herold November 14, 2019


Resilience & grit 9
Identity & self-belief 6
  • Entrepreneurs share clinical bipolar traits — and can't escape the pressure.
  • Crisis of meaning is predictable; most founders don't recognise it in themselves.
  • You can't think or work your way out alone — support is the only exit.

Prospecting & outreach

YouTube

Five ways to get SEO clients without relying on your own website

Ahrefs November 13, 2019


Prospecting & outreach 9
Content marketing 6
Growth hacking 5
  • Business bankers and lenders can send you more clients than you can handle.
  • Speaking at industry conferences turns audience members into paying clients.
  • Job listings signal intent — apply to convert companies into agency clients.

Long-term planning

YouTube

Scaling Up summit takeaways: relationships, wisdom, and sales playbooks

Bill Gallagher November 13, 2019


Long-term planning 9
Processes & SOPs 6
  • Discounting is the tax you pay for being average — price disappears when connection is real.
  • 75% of Millennials want a mentor; only 2% have one — wisdom sits idle in most orgs.
  • Fewer than 10% of sales teams have a playbook; improvisation is the costly default.

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