Culture building

Podcast

How to set and sustain a cultural drumbeat as a leader

Masters of Scale November 15, 2019

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Culture building 9

Management 6

• Repeat your message until you're sick of hearing it.
• Compassion in leadership drives innovation and performance, not softness.
• Reward the how, not just the what, or culture drifts.

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Resilience & grit

YouTube

How to ride the entrepreneurial roller coaster without crashing

Cameron Herold November 14, 2019

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Resilience & grit 9

Identity & self-belief 6

• Entrepreneurs share clinical bipolar traits — and can't escape the pressure.
• Crisis of meaning is predictable; most founders don't recognise it in themselves.
• You can't think or work your way out alone — support is the only exit.

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Prospecting & outreach

YouTube

Five ways to get SEO clients without relying on your own website

Ahrefs November 13, 2019

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Prospecting & outreach 9

Content marketing 6

Growth hacking 5

• Business bankers and lenders can send you more clients than you can handle.
• Speaking at industry conferences turns audience members into paying clients.
• Job listings signal intent — apply to convert companies into agency clients.

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Long-term planning

YouTube

Scaling Up summit takeaways: relationships, wisdom, and sales playbooks

Bill Gallagher November 13, 2019

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Long-term planning 9

Processes & SOPs 6

• Discounting is the tax you pay for being average — price disappears when connection is real.
• 75% of Millennials want a mentor; only 2% have one — wisdom sits idle in most orgs.
• Fewer than 10% of sales teams have a playbook; improvisation is the costly default.

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