This week's additions focus on marketing, customer, and product, with new digests from Noah Kagan and Masters of Scale. Highlights include Start your email list now — it's an asset for any future project The only way to scale is to first do unscalable things like meeting every user one-by-one

Email marketing

YouTube

Building and engaging an email list from day one

Noah Kagan May 5, 2017

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Email marketing 8

Retention & loyalty 6

Content marketing 5

• Start your email list now — it's an asset for any future project
• Ask new subscribers what they want; they hand you your content plan
• Balance audience demand with personal interest to sustain output long-term

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Customer discovery

Podcast

How to handcraft your product before you scale

Masters of Scale May 3, 2017

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Customer discovery 9

MVP & prototyping 7

Iteration & feedback loops 6

• The only way to scale is to first do unscalable things like meeting every user one-by-one
• Hand-serving customers reveals the product features they actually need to evangelize
• Design the extreme experience backwards to find the magical-yet-doable sweet spot

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Prospecting & outreach

YouTube

How reframing outreach around the other person gets better results

Noah Kagan May 1, 2017

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Prospecting & outreach 9

Copywriting 6

• Lead every ask with their benefit, not yours
• Targeting pre-interested people doubles reply rates fast
• AppSumo grew by always leading with partner value

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