4 July 2022
This week's additions focus on mindset, strategy, and leadership, with new digests from TK Kader, Dr. Grace Lee, and Founders. Highlights include SME buyers are too busy to demo — go product-led instead Visionary thinking is a trainable skill, not a personality trait.
Showing 20 digests for 4 July 2022.
Three principles for building a massive SaaS business selling to SMEs
TK Kader
July 10, 2022
Business models
8
B2B sales
7
Product-market fit
6
SME buyers are too busy to demo — go product-led instead
High churn is inevitable; upgrade paths determine if math works
Generic messaging is invisible in a crowded SME market
Identity & self-belief
YouTube
Developing visionary thinking as a leader: three core pillars
Dr. Grace Lee
July 9, 2022
Identity & self-belief
9
Vision & mission
7
Deep work & focus
6
Visionary thinking is a trainable skill, not a personality trait.
Busyness is the biggest blocker to imagination — 'what if?' unlocks it.
Intuition differs from gut instinct and is already innate in everyone.
Edward Bernays: the psychology of public relations and mass persuasion
Founders
July 9, 2022
PR & media
9
Business models
7
Copywriting
6
How hiding commercial intent behind public causes prints money
Bernays got women smoking by branding cigarettes 'torches of freedom'
He helped overthrow Guatemala's government to protect banana profits
Local SEO ranking checklist: seven steps to rank in Google's local pack
Semrush
July 8, 2022
SEO
9
Content marketing
6
Your address location is non-negotiable — distance is a core ranking factor.
Reviews, citations, and backlinks drive prominence in competitive local markets.
Localise national keyword questions only where the answer actually changes by location.
Productivity & habits
YouTube
Five productivity habits for remote workers that prevent burnout
Layla at ProcessDriven
July 8, 2022
Productivity & habits
9
Work-life balance
7
Productivity means doing what you want — including genuine rest.
Procrastination is a signal worth reading, not a flaw to crush.
Palate cleansers between work blocks restore full attention for what's next.
Getting interviewed as a long-term consulting growth tactic
Neil Patel
July 7, 2022
PR & media
9
Prospecting & outreach
7
Being interviewed on podcasts and blogs has closed seven-figure deals
Early interviews get no reach — treat them as a springboard, not validation
Pitch topics your audience values, not your own business, to get booked
How to conduct a payroll audit in seven steps
HR Party of One
July 7, 2022
Processes & SOPs
9
Compliance & regulation
7
Accounting basics
6
One bad employee record generates repeated payroll errors automatically
A seven-step audit catches misclassification, missed deadlines, and tax gaps
FLSA requires three years of payroll records — gaps invite fines
How early-stage startups waste money before product-market fit
Y Combinator
July 7, 2022
Bootstrapping
9
Product-market fit
6
Paid ads can mask zero organic growth for years, then collapse.
Ask would-be advisors to invest instead — most will say yes.
Spend only after PMF; until then, do the work yourself.
Dino Polska: Building a dominant small-town grocery chain in Poland
Business Breakdowns
July 6, 2022
Business models
9
Case studies
8
Unit economics
6
The only full-assortment, lowest-price grocer that opens in tiny towns
Owning land and building stores unlocks 20–30% returns on capital
3–3.5x store count growth runway still available in Poland alone
How to build lasting trust within your team as a leader
Dr. Grace Lee
July 6, 2022
Management
9
Communication
7
Team building activities fail because they're artificial and contrived
Two trust types — task-based and relationship-based — require different approaches
Mission, transparency, and leading by example create durable team trust
Prospecting & outreach
YouTube
Five components of a high-performing SaaS sales pipeline
Rob Walling
July 5, 2022
Prospecting & outreach
9
Processes & SOPs
6
Retention & loyalty
5
Poor onboarding kills retention — churn is the death of SaaS
Keep demos under 15 minutes; ask questions, tailor to the prospect
SDRs, BDRs, and AEs have distinct roles — pricing must cover them all
Starting over as a founder: day jobs, solopreneur traps, and the stair-step approach
Startups For the Rest of Us
July 5, 2022
Business models
9
Bootstrapping
6
Identity & self-belief
5
Frugal hiring habits that work at $2K MRR become a growth ceiling later.
Buy a small product with traction to skip 6–18 months of market validation.
App store distribution solves the biggest failure mode: good product, no marketing.
Prospecting & outreach
YouTube
How to sell an online course starting with zero audience
Sunny Lenarduzzi
July 5, 2022
Prospecting & outreach
9
Customer discovery
8
Growth hacking
6
Zero audience is an advantage — quality of followers beats size.
50 research interviews hand-deliver your curriculum and your first buyers.
Skip funnels until you have real client clarity; they waste time early.
Founder interviews
Podcast
Lessons from Airbnb, Instagram, and Coinbase: a product leader's playbook
Lenny's Podcast Product Career Growth
July 5, 2022
Founder interviews
9
Feature prioritisation
8
Hiring & recruitment
6
Airbnb survived Covid by dissolving teams and planning in two-week cycles
Intentionality beats A-B testing — set the destination, then find the fastest route
Hire for content knowledge over process skills; process people kill startups
Servant leadership and trust: Ken Blanchard and Randy Conley on simple truths
Beyond the To-Do List - Productivity for Work and Life
July 4, 2022
Management
9
Culture building
7
Leaders must extend trust first — title grants authority, not trust.
Ego is every leader's number one enemy to serving others.
Praise progress, not perfection — catch people doing things right.