17 October 2022
This week's additions focus on strategy, leadership, and mindset, with new digests from TK Kader, Lenny's Podcast Product Career Growth, and Masters of Scale. Highlights include Messaging converts; design, colors, and templates are irrelevant Sponsorship — not mentorship — is what actually accelerates PM careers.
Showing 24 digests for 17 October 2022.
Three principles for high-converting B2B SaaS landing pages
TK Kader
October 23, 2022
Copywriting
9
Conversion rate optimisation
7
Messaging converts; design, colors, and templates are irrelevant
Specificity about who the page is for drives 10%+ conversion lifts
State the deliverable, the outcome, and your credibility — all up front
How to build trust, expand scope, and grow as a product leader
Lenny's Podcast Product Career Growth
October 23, 2022
Management
9
Product-market fit
6
Delegation
5
Sponsorship — not mentorship — is what actually accelerates PM careers.
The manager death spiral: keeping the best work kills your team's growth.
Senior operators are going fractional — here's what makes it viable.
How great cultures are built and rebuilt: lessons from Angela Ahrendts, Dara Khosrowshahi, and Eric Schmidt
Masters of Scale
October 22, 2022
Case studies
10
Culture building
7
You have six to nine months to change a culture — or you're stuck.
Uber's CEO told staff: we don't have a PR problem, we have an us problem.
Crowdsourcing culture gets average opinions, not distinctive ones.
Automation & tools
YouTube
Six workarounds for recurring tasks in Monday.com
Layla at ProcessDriven
October 21, 2022
Monday.com has no native recurring tasks — here are six fixes.
A frequency label column lets one automation handle all cadences.
The real fix: upvote the feature request on Monday's community forum.
Google's helpful content update: what it means for your SEO
Neil Patel
October 20, 2022
SEO
9
Content marketing
6
Google now demotes content written for algorithms, not people
Firsthand expertise and executable takeaways separate winners from losers
Your unique personal experience is the one thing competitors can't copy
Content marketing
YouTube
Content marketing strategy for new businesses: three steps
Semrush
October 20, 2022
Content marketing
9
SEO
7
Processes & SOPs
5
Content marketing costs 62% less and generates 3x more leads.
Pick one format — blog, podcast, or video — and go all in.
Sell in only one out of every four pieces of content.
AI tools & automation
YouTube
How to build a standardised employee offboarding process
HR Party of One
October 20, 2022
AI tools & automation
10
Management
9
Contracts & agreements
8
Post the job opening within days — not after they leave.
Exit interviews are too late; regular one-on-ones work better.
A checklist prevents access, equipment, and payroll slip-ups.
Iteration & feedback loops
Podcast
Humanizing product development: algorithms, growth, and team leadership
Lenny's Podcast Product Career Growth
October 20, 2022
Iteration & feedback loops
8
Organization design
7
Long-term planning
5
Why algorithms always need humans to supply intent and strategic judgment
Real growth is grinding on core actions, not hacking your way to retention
The leadership skills that matter most are empathy and organisation design
How to decide if SEO is worth your time and money
Ahrefs
October 19, 2022
SEO
8
Content marketing
5
Two yes/no questions tell you if SEO is right for your business.
Local businesses almost always benefit — 4 in 5 consumers search locally.
Products no one searches for often rank via the problems they solve.
Archaea Energy: converting landfill methane into renewable natural gas
Business Breakdowns
October 19, 2022
Case studies
9
Business models
8
Unit economics
7
Landfill methane is worth $29/million BTU — versus $6 for regular gas.
Modular pre-built plants cut costs and deployment time below all competitors.
50% locked in 10–20-year fixed-price contracts; targeting 70%.
Identity & self-belief
Podcast
Kobe Bryant's obsessive pursuit of greatness and what drove it
Founders
October 19, 2022
Identity & self-belief
9
Deep work & focus
8
Productivity & habits
7
Belief before ability: Kobe declared greatness long before earning it.
Starting at 4am compounds into an insurmountable edge by year five.
Total commitment means sacrificing every relationship that slows you down.
Annie Duke on quitting, sunk costs, and decision-making
The Daily Stoic
October 19, 2022
Goal setting
9
Resilience & grit
7
Pivoting
6
Quitting at the right time is courageous, not cowardly.
We stay in losing positions to avoid converting losses to reality.
Tackle the hardest problem first before building anything else.
Founder interviews
Podcast
Scaling social impact alongside business: Howard Schultz and Starbucks
Masters of Scale
October 18, 2022
Founder interviews
10
Culture building
8
Business models
7
Embedding conscience from day one is a competitive advantage, not a cost.
Nine losing years in China reversed by extending benefits to employees' parents.
Every social initiative must be engineered to be cost-neutral or better.
What Israeli entrepreneurs do differently to build billion-dollar startups
Noah Kagan
October 18, 2022
Case studies
10
Niche selection
6
Resilience & grit
6
Constant dysfunction forces Israelis to improvise, breeding entrepreneurial instinct.
Tiny home market compels global thinking from day one.
Passion beats profit as fuel; action beats books every time.
Codebase rewrites, founder salaries, and the stair-step method
Startups For the Rest of Us
October 18, 2022
Bootstrapping
9
Business models
7
MVP & prototyping
5
Tech stack almost never affects your exit multiple — stop rewriting.
Every dollar reinvested compounds: $1K MRR equals ~$60K in exit value.
Courses and integrations count as step one — not just software.