Conflict resolution

YouTube

How to build a durable co-founder relationship using conflict frameworks

Y Combinator August 22, 2019

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Conflict resolution 9

Communication 7

Processes & SOPs 5

• Everyone fights — what predicts failure is how, not whether, you fight.
• Build your conflict process while emotionally sober, before you need it.
• Small unaddressed issues compound into emotional debt — clear it daily.

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Cash flow management

YouTube

Managing startup finances: avoid the cash traps that kill companies

Y Combinator August 22, 2019

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Cash flow management 10

Unit economics 7

Processes & SOPs 5

• Three numbers — burn, runway, growth rate — tell you everything about company health
• Hiring before product-market fit won't get you there faster; it just burns cash
• Start fundraising at 12 months runway, not 6 — leverage disappears as cash falls

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SEO

YouTube

Keyword research for a new website: a practical step-by-step guide

Ahrefs August 21, 2019

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SEO 10

Customer discovery 5

• Three distinct keyword buckets serve different goals at different authority levels
• High keyword difficulty scores reveal the best pages to reverse-engineer for backlinks
• Check parent topic difficulty — child keywords can be deceptively easy

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Retention & loyalty

YouTube

Fanocracy: Building Business Growth Through Genuine Human Connection

Bill Gallagher August 21, 2019

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Retention & loyalty 9

Community building 8

Branding 6

• Shared passions create instant trust — and built an $8B company advisory seat.
• Hagerty insures cars by building fans who aren't even customers yet.
• Duracell gives batteries away at disasters; buyers remember for life.

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