11 September 2023
This week's additions focus on strategy, marketing, and mindset, with new digests from Rob Walling, TK Kader, and KeyPersonOfInfluence. Highlights include Replicate a $2,400/yr sponsor lead list for other ad channels. Only 4% of SaaS companies reach $1M — here's why.
Showing 28 digests for 11 September 2023.
Customer discovery
YouTube
Five SaaS Ideas for Solo Founders Across Niche Markets
Rob Walling
September 17, 2023
Customer discovery
9
Niche selection
8
Replicate a $2,400/yr sponsor lead list for other ad channels.
Excel-to-SaaS conversions still signal real, validated demand.
Narrow niches need pricing validated before a single line of code.
Product-market fit
YouTube
Three stages every SaaS founder must navigate to reach $1M ARR
TK Kader
September 17, 2023
Product-market fit
10
Long-term planning
8
B2B sales
6
Only 4% of SaaS companies reach $1M — here's why.
Outsourcing go-to-market before $1M almost always fails.
One ICP, one message, one channel is what breaks through.
How to become a key person of influence using the five P's
KeyPersonOfInfluence
September 17, 2023
Branding
9
Prospecting & outreach
7
Business models
6
Buyers need 7 hours, 11 interactions, across 4 platforms before trusting you.
One stage talk reaches as many people as a year of networking.
You're the Eiffel Tower — attract people, monetise the ecosystem around you.
Blue ocean strategy
Podcast
Category design: why creating a new market beats competing in an existing one
Lenny's Podcast Product Career Growth
September 17, 2023
Blue ocean strategy
10
Branding
6
Niche selection
5
One company captures 76% of category value — everyone else fights over 24%
Launching a better product into an existing category almost never works
Whoever creates the language for a new category wins it
What separates mediocre marketers from standout ones
Neil Patel
September 16, 2023
Growth hacking
8
Content marketing
6
Leaning on AI for answers signals shallow thinking to interviewers
Platform dependency is a business risk; own your audience
Long-term beats short-term: expect no ROI for 2–3 years on content
MVP & prototyping
YouTube
How Gamma grew to millions of users by solving a problem first
EO
September 16, 2023
MVP & prototyping
9
Case studies
8
Pivoting
6
AI collapsed a one-hour activation barrier into one minute
Manual Stripe payment links validated willingness to pay in under an hour
Start with the problem — resist building AI in search of one
Content marketing
YouTube
The creator economy is expanding, not consolidating
GaryVee
September 15, 2023
Content marketing
8
Business models
7
Marketing money will keep shifting from TV to individual creators.
99% of AI startups will fail — bet on the operator, not the trend.
Passion and skill beat fame-seeking as content foundations every time.
Automation & tools
YouTube
Building a Strategic Planning Template in SmartSuite
Layla at ProcessDriven
September 15, 2023
Automation & tools
9
Business operating systems
6
Strategy and planning are different — your tool must hold both.
Tasks assigned inside OKRs auto-appear in each user's dashboard.
A Logic field bridges vision components directly to measurable key results.
Five steps to launch an email marketing campaign
Semrush
September 14, 2023
Email marketing
9
Content marketing
6
Automation & tools
5
Why skipping goal-setting is the most common email marketing mistake
How to choose an ESP that scales with your list, not just today
Auditing campaigns at least yearly prevents subscriber churn from stale content
Business operating systems
YouTube
EOS Vision: the 8 questions that align an organisation
EOS Worldwide
September 14, 2023
Business operating systems
9
Shared answers to 8 questions create organisational alignment and clarity.
From core values to quarterly Rocks — each question builds the vision.
Agreement on the answers is where the real magic happens.
Resilience & grit
Podcast
Winston Churchill's wilderness years: lessons from his rise and fall at 40
Founders
September 14, 2023
Resilience & grit
8
Long-term planning
5
Fired at 40, Churchill spent 25 years becoming the leader 1940 demanded.
Relentless self-belief, held against decades of ridicule from peers and rivals.
How failure, a father's shadow, and trench warfare forged unbreakable character.
Content marketing
YouTube
Building a durable content brand: attention, culture, and accountability
GaryVee
September 14, 2023
Content marketing
9
Growth hacking
8
Resilience & grit
5
Underpriced attention — not tactics — is the sustainable creator edge
AI virtual streamers are already stealing income from human influencers
Complacency after success kills more careers than competition does
Hiring & recruitment
YouTube
Hiring for add vs. fit: finding candidates who drive growth
HR Party of One
September 14, 2023
Fit hires do the job; add hires measurably improve outcomes.
Five interview questions that reveal initiative, strategy, and results.
Concrete answer examples show exactly how adds and fits differ.
Product-market fit
Podcast
Product frameworks, sharp problems, and virality in B2B PLG
Lenny's Podcast Product Career Growth
September 14, 2023
Product-market fit
9
Niche selection
8
Customer discovery
7
Why a 3x improvement threshold separates products people pay for
Build a great product first — viral tactics only amplify, never create
How to map B2B workflows to predict billion-dollar potential
Identity & self-belief
Podcast
Recovering from fame: building a grounded life after the spotlight
The Daily Stoic
September 13, 2023
Identity & self-belief
9
Work-life balance
7
Resilience & grit
6
How fame creates addiction to validation and destroys people who can't turn it off.
Choosing family over accolades: why saying no to everything else is actually freedom.
Building community on your own terms so work, family, and meaning stop competing.