Business models

Podcast

Why SpaceX Will Colonize Mars: Elon's Strategy and Vision

Founders August 27, 2017

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Business models 8

Case studies 8

Hiring & recruitment 5

• Musk slashed space launch costs from $380M to $60M through vertical integration and first-principles engineering.
• One million colonists on Mars requires economically viable transport—making tickets affordable is the key barrier.
• Mars combines species survival insurance with humanity's need for inspiration beyond problem-solving.

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Management

Podcast

Seven lesser-known laws of leadership

Masters of Scale August 26, 2017

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Management 9

Delegation 8

Work-life balance 5

• Think big while executing today—future billions and daily user impact
• Delegate ruthlessly when you scale; your job multiplies through others
• Build teams of cognitive opposites who complement your weaknesses

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Niche selection

YouTube

Tim Ferriss on starting a business: keep it simple

Noah Kagan August 25, 2017

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Niche selection 8

Content marketing 6

Identity & self-belief 5

• Build 1,000 true fans — not a broad, unfocused audience
• Own your platform; don't depend on social networks
• Changing your geography may be the fastest growth lever

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Hiring & recruitment

YouTube

Hiring for attitude: why undeveloped great teammates beat skilled bad ones

Noah Kagan August 23, 2017

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Hiring & recruitment 9

Culture building 5

• The best hires are undeveloped people with great character, not top performers
• Skilled bad teammates are mercenaries — useful contractors, destructive as employees
• You can teach skills; you cannot teach someone to be a good teammate

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SEO

YouTube

How to submit your website to Google and Bing search engines

Ahrefs August 22, 2017

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SEO 8

• Submitting to Bing automatically covers Yahoo — no separate step needed
• Webmaster Tools beats URL submission by handling full sitemaps at once
• The site: operator reveals exactly which pages Google or Bing has indexed

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Founder interviews

YouTube

How Nick Bare built a six-figure supplement brand while serving in the army

Noah Kagan August 21, 2017

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Founder interviews 9

Content marketing 7

Retention & loyalty 6

• From 35k to 90k YouTube subscribers in three weeks with one niche video
• Hit $10k/month revenue within 45 days of setting that goal
• Handwritten thank-you notes from Korea drove word-of-mouth across military bases

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