This week's additions focus on founder stories, leadership, and marketing, with new digests from Ahrefs and Acquired. Highlights include Your site likely already ranks on page 2–3 without you knowing A royalty dispute, not creative differences, ended Bungie's time at Microsoft

SEO

YouTube

How to find keyword ranking opportunities using existing site data

Ahrefs December 1, 2015

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SEO 9

Content marketing 5

• Your site likely already ranks on page 2–3 without you knowing
• Filter Ahrefs organic keywords by volume to surface quick wins
• URL, headline, and first-100-words fixes can move rankings up fast

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Case studies

Podcast

How Microsoft acquired Bungie and made Halo an Xbox-defining franchise

Acquired November 30, 2015

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Case studies 9

Business models 6

Culture building 5

• A royalty dispute, not creative differences, ended Bungie's time at Microsoft
• Preserving Bungie's open-plan culture was key to Halo's creative success
• Halo 2 nearly shipped broken — Jason Jones rebuilt it a year before launch

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