Case studies

Podcast

How Microsoft's first acquisition turned PowerPoint into a billion-dollar business

Acquired May 4, 2018

---

Case studies 9

Business models 7

Pivoting 5

• Forethought nearly died before a last-minute pivot created PowerPoint.
• Microsoft left the team in Silicon Valley — accidental non-smothering drove success.
• Bundling Word, Excel, PowerPoint into Office at $1,000 destroyed every competitor.

Read more →

Content marketing

YouTube

Nine habits behind a seven-figure blogging business

Noah Kagan May 3, 2018

---

Content marketing 9

SEO 7

Business models 6

• 500-word posts fail; 2,000–5,000 words is the minimum for real traction
• A seven-figure blog runs on a team, not a solo operator
• One income stream is a liability — layer ads, affiliates, and owned products

Read more →

Founder interviews

Podcast

Henry Ford's principles of service, frugality, and building Ford Motor Company

Founders May 2, 2018

---

Founder interviews 9

Business models 7

Resilience & grit 6

• Experts only tell you what can't be done — never hire one in full bloom.
• Ford cut prices by 60% and sold five times as many cars.
• Discipline over motivation: feelings are irrelevant to getting work done.

Read more →

SEO

YouTube

SEO audit process: 16 steps in under 20 minutes

Ahrefs May 1, 2018

---

SEO 10

Iteration & feedback loops 5

• Positions 3–10 keywords are the fastest traffic wins available
• Thin content pages can suppress your whole site's rankings
• Content gap tool reveals high-volume topics competitors rank for but you don't

Read more →

SEO

YouTube

Five fast link building tactics using competitor backlink analysis

Ahrefs April 30, 2018

---

SEO 10

• One competitor's backlink profile unlocks five distinct link building tactics instantly.
• Broken pages with 100+ backlinks can be hijacked by recreating the dead content.
• Author bio footprints reveal guest posting sites your competitors are already using.

Read more →