What's New

See the latest Trusted Library digests, grouped by the week they were added.

What's New

See the latest Trusted Library digests, grouped by the week they were added.

29 July 2024

This week's additions focus on marketing, leadership, and mindset, with new digests from Lenny's Podcast Product Career Growth, Rob Walling, and Ryan Deiss. Highlights include Why deep ops experience makes fundamentally better product leaders Your headline should state the outcome, not describe the product

Showing 31 digests for 29 July 2024.

Roadmapping

Podcast

Building product at ops-heavy companies: lessons from Uber and Opendoor

Lenny's Podcast Product Career Growth August 4, 2024


Roadmapping 9
Processes & SOPs 8
Management 6
  • Why deep ops experience makes fundamentally better product leaders
  • How to run experiments when transaction volume is too low for AB tests
  • Technology should only go where leverage exists — say no everywhere else

Conversion rate optimisation

YouTube

Seven essential elements every SaaS landing page needs

Rob Walling August 4, 2024


Conversion rate optimisation 9
Copywriting 7
  • Your headline should state the outcome, not describe the product
  • Social proof works on a spectrum from logos to video testimonials
  • Always show a pricing link — its absence causes high-intent visitors to bounce

Processes & SOPs

YouTube

A four-part meeting rhythm that replaces ad hoc chaos

Ryan Deiss August 4, 2024


Processes & SOPs 9
Communication 6
  • Why annual planning is too short to be strategic.
  • Four rules that kill pointless meetings before they start.
  • One weekly scorecard habit that keeps teams aligned without extra meetings.

Growth hacking

YouTube

A scalable go-to-market framework for SaaS founders

TK Kader August 4, 2024


Growth hacking 9
Prospecting & outreach 7
Business operating systems 5
  • Partners won't trust you until you've proven you can sell direct
  • Combine inbound marketing and outbound sales before spending on ads
  • ICP, manifesto, and Broadway show must come before execution

Content marketing

YouTube

Stand Out in a Saturated Market Using the 7-11 Rule

KeyPersonOfInfluence August 4, 2024


Content marketing 9
Growth hacking 7
Identity & self-belief 5
  • Seven hours of content plus eleven interactions builds genuine trust.
  • Free value, well packaged, reliably bypasses the brain's filter.
  • The opposite of competition is connection, not differentiation.

Origin stories

Podcast

The 300 Spartans and the courage that comes from love

The Daily Stoic August 4, 2024


Origin stories 8
Resilience & grit 5
  • 300 Spartans held a mountain pass to save Western civilization
  • The opposite of fear is love, not fearlessness or bravery
  • True heroism is selfless sacrifice for strangers and future generations

Cash flow management

YouTube

How to stop giving away margin through discounts and supplier complacency

Cameron Herold August 3, 2024


Cash flow management 8
Pricing strategy 7
  • A 5% early payment discount is almost always bleeding profits unnecessarily
  • One phone call to a supplier can unlock 30–35% cost savings instantly
  • Raising prices 1–2% has an outsized, often underestimated impact on net profit

AI tools & automation

YouTube

Using AI to write and reframe social media copy

Semrush August 2, 2024


AI tools & automation 9
Copywriting 7
  • Rephrasing old call-to-actions with a new tone unlocks fresh copy fast
  • Generate, shorten, expand, or reframe posts without leaving Semrush
  • Currently free in beta before becoming a paid Semrush add-on

Closing techniques

YouTube

27 years of no-bullshit sales advice for founders

Dan Martell August 2, 2024


Closing techniques 10
Retention & loyalty 6
Prospecting & outreach 5
  • Why 'just following up' is the fastest way to lose a deal
  • The doctor frame: diagnose before prescribing, or it's malpractice
  • One referral question after the first win can lift quota by 30%

Resilience & grit

YouTube

Finding your way: resilience, balance, and identity in your twenties

GaryVee August 2, 2024


Resilience & grit 10
Identity & self-belief 7
Work-life balance 6
  • Your relationship with losing predicts how you'll navigate life
  • Even good traits — patience, eagerness — become liabilities in the extreme
  • What goes in your ears and eyes fully dictates who you become

Resilience & grit

Podcast

Stoic adaptability: working with whatever circumstances allow

The Daily Stoic August 2, 2024


Resilience & grit 9
Identity & self-belief 6
  • Meditations survived because Marcus never meant anyone to read it
  • Exiled three times, Musonius Rufus kept teaching and doing good
  • Adversity doesn't remove your capacity to act — only your excuses

Founder interviews

Podcast

How Brian Grazer built a curiosity-driven network that scaled

Masters of Scale August 1, 2024


Founder interviews 9
Communication 6
  • One hour with a professor beat four years of college.
  • Refusing to hand papers to an assistant launched a Hollywood career.
  • A meeting with ODB led directly to producing 8 Mile.

Founder interviews

YouTube

How a 23-year-old built three AI consumer apps to $5M revenue

Brett Malinowski August 1, 2024


Founder interviews 10
MVP & prototyping 7
Growth hacking 7
  • Two $50 influencer promos generated 200K downloads and $80K MRR immediately
  • ChatGPT replaced a $100K custom ML model — and wrote 95% of the code
  • Distribution invisibility means competition that nobody knows doesn't exist

Blue ocean strategy

YouTube

Building a faceless YouTube empire using the Blue Ocean strategy

Silicon Valley Girl August 1, 2024


Blue ocean strategy 9
Content marketing 8
Hiring & recruitment 6
  • Why faceless channels outlast personal brands long-term
  • The McDonald's system: replace yourself step-by-step without losing quality
  • Launching new channels with repeatable results from day one

AI strategy & adoption

YouTube

Why every HR team needs a generative AI policy now

HR Party of One August 1, 2024


AI strategy & adoption 8
Compliance & regulation 7
Communication 5
  • Your employees are already using AI — without your permission.
  • AI errors are the human's liability, not the machine's.
  • Keep your policy vague on purpose: specifics go stale fast.

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