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Using AI to write and reframe social media copy
Executive overview
Writing social media copy daily is draining, and maintaining a consistent brand tone is harder than it sounds. Semrush Social Poster includes a built-in AI Assistant Writer that generates, rephrases, shortens, expands, or reframes copy without leaving the tool.
The fastest way to refresh stale copy is to paste last month's call-to-actions and change the tone.
What the AI assistant can do
- Generate copy from scratch: describe what you want to convey, pick a tone, get copy
- Rephrase existing drafts for different wording
- Shorten or expand copy to fit length requirements
- Change tone to friendly, humorous, inspiring, or professional
Getting fresh ideas from existing copy
- Paste previous call-to-actions into the assistant and apply a different tone
- Batch reframing generates multiple fresh variants quickly
- Save outputs for future use to avoid repetitive-sounding posts
Availability
- Currently free during beta; will become a paid add-on for Semrush Social
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