What's New

This week's additions focus on finance, marketing, and mindset, with new digests from Founders, Y Combinator, and Ahrefs. Highlights include Why wonderful businesses at fair prices beat bargains at bad ones Close the knowledge gap between user and product to fix conversion.

Business models

Podcast

Warren Buffett's 54 Years of Shareholder Letters: Core Lessons

Founders September 8, 2019

Business models 9

Pricing strategy 7

Identity & self-belief 6

Why wonderful businesses at fair prices beat bargains at bad ones
Operating from strength — never weakness — is Berkshire's unbroken rule
Buffett's biggest mistakes came from ignoring his own principles

Conversion rate optimisation

YouTube

How to improve conversion rates using first principles

Y Combinator September 6, 2019

Conversion rate optimisation 10

Copywriting 6

Close the knowledge gap between user and product to fix conversion.
Seven questions diagnose any landing page in minutes.
Most B2B sites lose users by hiding price and burying the magic moment.

Pricing strategy

YouTube

Startup pricing fundamentals: strategy, segmentation, and optimisation

Y Combinator September 6, 2019

Pricing strategy 10

Pricing psychology 7

Business models 6

Pricing beats acquisition and retention as your highest-leverage growth lever.
Early adopters buy on benefits, not price — undercharging signals risk.
Raise prices by 5% until you're losing 20% of deals.

Content marketing

YouTube

Six steps to prioritise digital marketing and scale output with a small team

Ahrefs September 4, 2019

Content marketing 7

Outsourcing & delegation 7

Processes & SOPs 6

A nine-person team outgrows competitors with 13x more staff
Stop delegating tasks — start documenting and systematising them
Only experiment with new channels once proven ones run without you

Deep work & focus

YouTube

How Busyness Hijacks Leaders — and the Life Scale Framework to Reclaim Focus

Bill Gallagher September 4, 2019

Deep work & focus 10

Productivity & habits 8

Management 5

Apps use persuasive design to neurologically rewire your brain for distraction.
Busyness erodes creativity, relationships, and identity without visible warning signs.
Creativity and intentional presence are the fastest path to rewiring back.

What's New

2 September 2019

Warren Buffett's 54 Years of Shareholder Letters: Core Lessons

How to improve conversion rates using first principles

Startup pricing fundamentals: strategy, segmentation, and optimisation

Six steps to prioritise digital marketing and scale output with a small team

How Busyness Hijacks Leaders — and the Life Scale Framework to Reclaim Focus

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