This week's additions focus on founder stories, finance, and leadership, with new digests from Founders and Ahrefs. Highlights include Traded his director's fee for sequel and merchandising rights instead Filter backlinks by traffic to find prospects that send real referral visitors.

Case studies

Podcast

George Lucas: building a film empire through obsessive independence

Founders August 26, 2018

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Case studies 10

Business models 8

Bootstrapping 7

• Traded his director's fee for sequel and merchandising rights instead
• Self-financed Empire Strikes Back, locking Fox out of most profits
• Founded ILM, THX, and seeded Pixar — all to solve his own problems

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SEO

YouTube

7 ways to use Ahrefs' traffic filter for smarter SEO

Ahrefs August 20, 2018

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SEO 9

Growth hacking 6

• Filter backlinks by traffic to find prospects that send real referral visitors.
• Recover lost or broken links by sorting reports by traffic, not volume.
• Spy on competitor backlink profiles to uncover low-competition, high-traffic keywords.

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Culture building

Podcast

How Ed Catmull built Pixar's creative culture over 20 years

Founders August 20, 2018

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Culture building 9

Founder interviews 8

• People beat ideas every time — chemistry matters more than talent.
• All Pixar films start terrible; candor is what makes them great.
• Protecting fragile new ideas from institutional pressure is a leader's job.

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